Business Development Representative

About the role

Centric Software is looking for a motivated and commercially driven Business Development Representative to support our growing CPGR business in North America. CPGR at Centric includes Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label. These are strategic growth markets where companies are under pressure to accelerate innovation, manage complex product data, improve formulation and recipe processes, streamline packaging and artwork workflows, support regulatory and compliance requirements, and reduce reliance on spreadsheets and disconnected systems.

Responsibilities

• Generate Qualified Pipeline
• Identify and engage target accounts across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.
• Generate qualified meetings and Sales Accepted Leads for the North American CPGR Sales team.
• Conduct early-stage discovery to understand business needs, current processes, pain points, and potential fit with Centric.
• Ensure meetings are qualified before handoff to Sales.
• Document prospect context, business pain, next steps, and qualification notes in Salesforce.
• Execute Verticalized Outbound Prospecting
• Lead outbound prospecting through email, phone, LinkedIn, and event-driven outreach.
• Tailor messaging by industry, persona, and business challenge.
• Create personalized outreach based on account research and relevant business triggers.
• Build talk tracks for key personas including R&D, Product Development, Innovation, Regulatory, Quality, Packaging, Private Label, Sourcing, Sustainability, and IT.
• Test and refine messaging based on response rates, meeting conversion, and Sales feedback.
• Maintain consistent follow-up with prospects and target accounts.
• Research and Prioritize Target Accounts
• Research and map target accounts across North America.
• Identify key contacts and buying groups within priority accounts.
• Capture relevant account intelligence, including company size, product categories, private label relevance, product complexity, regulatory exposure, innovation intensity, recent business triggers, and likely system landscape.
• Build context around current tools, manual workflows, spreadsheet reliance, and potential Centric fit where available.
• Collaborate with Sales Executives to prioritize accounts and refine outreach strategy.
• Support CPGR Industry Event Pipeline Generation
• Support pipeline generation around priority industry events.
• Build pre-event target account and contact lists.
• Conduct pre-event outreach to book meetings.
• Capture buyer feedback, market insights, and competitor observations.
• Ensure post-event follow-up is timely, structured, and documented.
• Build CPGR Industry Fluency
• Develop a strong working understanding of the CPGR industries Centric serves, including:
• Food & Beverage product development, recipes, formulations, ingredients, nutrition, allergens, supplier collaboration, claims, labeling, packaging, artwork, quality, and regulatory compliance.
• Cosmetics & Personal Care formula management, ingredients, claims, packaging, artwork, sustainability, transparency, and multi-market regulatory requirements.
• Retail, Grocery Retail, and Private Label product development, sourcing, supplier collaboration, packaging, quality, compliance, category execution, and time-to-shelf pressures.
• Maintain CRM Discipline and Reporting
• Maintain accurate and complete activity, account, contact, and lead records in Salesforce.
• Log outbound activity, prospect responses, meeting outcomes, and follow-up actions.
• Capture lead sources and campaign attribution accurately.
• Provide clear handoff notes for Sales Executives.
• Track progress against activity, meeting, SAL, and pipeline goals.
• Share market feedback, buyer objections, competitor insights, and messaging learnings with Sales, Marketing, and CPGR leadership.

Qualifications

• 1+ years of experience in business development, sales development, account development, inside sales, or a related prospecting-focused role.
• Experience with outbound prospecting through email, phone, LinkedIn, or similar channels.
• Strong written and verbal communication skills.
• Strong research, organization, and time management skills.
• Ability to qualify prospects and communicate business context clearly.
• Self-driven, results-oriented, and comfortable working independently in a remote environment.
• Ability to collaborate closely with Sales, Marketing, and cross-functional teams.
• College or university degree, or equivalent professional experience.
• Strong experience using Microsoft 365 or similar productivity tools.
• Experience with CRM and sales engagement tools.

What We Offer

• Competitive salary and benefits.
• Remote work with a collaborative North American team.
• Opportunity to join a global software company and contribute to a strategic growth market.
• Exposure to enterprise sales cycles and senior buyers across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.
• A multifaceted role with responsibility across prospecting, research, qualification, events, and pipeline generation.
• The opportunity to help build Centric’s CPGR business development motion in North America.
• Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.