Business Development Representative

About the role

CentralReach is seeking a motivated, results-driven Business Development Representative (BDR) to join our growing Education Sales team. This role is responsible for identifying and engaging prospective school districts, educational organizations, and key decision-makers to generate qualified sales opportunities for our Account Executives.

Key Responsibilities

• Generate qualified meetings and sales opportunities for Account Executives through proactive outbound prospecting.
• Conduct high-volume outbound phone calls and personalized email campaigns to engage prospective customers.
• Research target accounts and identify key decision-makers within school districts and educational organizations.
• Build relationships with administrators and other education leaders to understand their needs and challenges.
• Qualify prospects based on established criteria and accurately document activities in Salesforce (or CRM).
• Collaborate closely with Account Executives to ensure a seamless transition from prospecting to sales engagement.
• Maintain consistent follow-up with prospects through multiple communication channels.
• Meet or exceed activity, meeting, and pipeline generation goals.
• Stay informed on education industry trends, particularly within special education, to effectively position CentralReach solutions.

Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 2+ years of experience in business development, sales development, inside sales, or a similar customer-facing role.
• Experience working with or selling to administrators in the K-12 education market is required.
• Experience in special education, either professionally or through selling technology or services into special education programs, is highly preferred.
• Demonstrated success with outbound prospecting, including cold calling and email outreach.
• Excellent verbal and written communication skills with the ability to create compelling, personalized messaging.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Self-motivated, goal-oriented, and comfortable working in a fast-paced sales environment.
• Experience with CRM platforms such as Salesforce and sales engagement tools is preferred.

What Success Looks Like

• Consistently generates qualified meetings for the Education Account Executive team.
• Develops meaningful relationships with education administrators and district leaders.
• Maintains high levels of outbound activity while delivering thoughtful, personalized outreach.
• Contributes to pipeline growth and supports the continued expansion of CentralReach's Education business.

Why Join CentralReach?

• Part of a mission-driven organization dedicated to helping educators and clinicians improve outcomes for individuals with diverse learning needs.
• Collaborates with an experienced sales team, receives ongoing coaching and professional development, and plays a critical role in expanding our impact across the education community.
• Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
• Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility.
• Offers competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees.
• Foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.