Jobs · Business Development · New York

Business Development Representative

Basis · New York, NY · 1 wk ago
Business Development$100/hrFull-time

About The Role

We're looking for a founding BDR to build our outbound motion from the ground up. Basis has grown entirely through inbound — word of mouth, referrals, customers finding us. Now we're going outbound for the first time, and this is the person who figures out how it works. You'll partner directly with the Director of Business Development and our founding Account Executive team to find the right accounts, crack the messaging, and turn a blank page into a repeatable playbook. This is a builder role — for someone early in their career who wants to create something, not just execute someone else's system, with a clear path into a closing or leadership role as Basis scales.

What You'll Be Doing

  • Build the outbound playbook from scratch: Test different channels, messages, and approaches until you find what works, then systematize it for the team that comes after you.
  • Find the messaging that lands: Inbound customers came to us already convinced — outbound is a different muscle. Figure out how to talk about Basis in a way that makes in-house accounting and finance teams want to take a meeting.
  • Write, test, learn, rewrite.
  • Research and prioritize the right accounts: Determine which companies we should be talking to, in what order, and why. Build the targeting logic, not just the list.
  • Get meetings with the right people: Convert your outreach into conversations with controllers, CFOs, and finance leaders — and calibrate your approach until you're booking them consistently.
  • Feed intel back into the business: You're the first person talking to the market at scale. What you hear — objections, competitors, pain points — shapes how we position, sell, and build. Document it and share it.
  • Set up the infrastructure: Own the tools, the tracking, and the reporting that lets us understand what's working.

What You'll Bring

  • High agency: You figure out what needs to happen, do it, and when it doesn't work, you try something else — without being given a playbook.
  • First principles thinker: You ask why something should work, build from there, and arrive at approaches that are actually suited to Basis and our customers — rather than copying what other companies do and hoping it works.
  • Coachable: You know how to think for yourself but don't reinvent the wheel. When someone with more context points you in a direction, you take it seriously and build on it.
  • Creative: You find angles other people miss. You write things people actually want to read.
  • Natural leader: You're the first person in this role — and won't be the last. How you work and the standards you set become the template for everyone who comes after you.
  • Strong communicator: You write clearly and concisely. You can hold a conversation, handle pushback, and get to the point.

Benefits At Basis

  • Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Time off: Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
  • Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
  • Team Culture: Monthly office activities and frequent optional team happy hours.
  • Parental Leave

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