Business Development Representative

Overview

Appara is an integrated legal services application designed to enhance productivity for legal practice teams. Built on a proprietary automation engine and strategic integrations, Appara simplifies workflows for users like Office 365, Quickbooks, DocuSign, and AdobeSign. The company is currently seeking a Business Development Representative (BDR) to support its Canadian sales efforts.

What You’ll Do

• Develop and refine ideal customer personas for Appara’s legal software.
• Leverage both inbound and outbound methods to identify potential customers.
• Initiate targeted email campaigns to schedule discovery calls.
• Understand customer needs and goals to align them with the appropriate solution or internal teams.
• Follow up with potential customers to arrange or facilitate sales-driven calls.
• Ensure a consistent customer experience by reaching out multiple times to each lead.
• Monitor and follow up with passed leads to maintain momentum.
• Work with Account Executives to ensure timely demos and move leads into trials.

What You’ll Need

• Education: A Degree in Business, Marketing, or a related field.
• Experience: 1-2 years’ experience in Sales, Marketing, or Customer Service.
• Skills: Proficiency in CRM, email sequencing, and prospecting software.
• Qualities: Collaborative, focused on the customer, energetic, adaptable, results-oriented, detail-oriented, and curious about legal software.

Who You Are

• Tenacious: Determined to succeed and motivated by customer success.
• Curious: Always learning and seeking ways to improve.
• Conscientious: Keeps promises and respects commitments.
• Humble: Leads with humility and empathy, valuing diverse perspectives.
• Values: Champions human connection, innovation, grit, humility, and passion for customer success.
• Impact: Works at the speed of innovation to create value for customers.
• Grow: Committed to personal and professional growth within a learning community.

Summary

We are dedicated to fostering a diverse and inclusive workplace where employees feel valued and included. Our purpose is to connect hearts through innovative solutions that empower productivity and foster meaningful relationships.