Business Development Representative

Responsibilities

• Maintain consistent outbound activity across calls, emails, and LinkedIn to generate new meetings.
• Book meetings with qualified personas who are from your assigned TAM.
• Work closely with the AE team to align on target accounts and maximize meeting quality.
• Engage in early discovery conversations to identify pain points and qualify interest.
• Take a consultative approach and propose solutions based on the Adthena Value Proposition, leveraging Adthena case studies and use cases.
• Meet, if not exceed, monthly targets and document activity within Salesforce.
• Use tools like Outreach, Orum, and Sales Navigator to plan and scale outreach effectively.
• Navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director).
• Conduct thorough research on strategic accounts to identify key business priorities and potential opportunities for engagement.
• Work closely with the AE team to build a qualified pipeline.
• Track and report on your KPIs such as outreach volume, meetings booked, and conversion rates.
• Stay up-to-date with industry trends, competitors, and Google’s recent updates/ developments.
• Eager to advance within the sales organisation by creating a positive impact both within the role and also in the broader organisation.

Requirements

• 3-18 months of sales or professional experience, preferably within a B2B SaaS or Technology environment.
• Proven experience or aptitude for outbound prospecting, including proficiency with cold calling, personalized email outreach, and other lead generation techniques.
• Excellent verbal and written communication skills are essential for engaging prospects effectively.
• A positive attitude and a strong willingness to learn quickly, adapt to feedback, and master new sales methodologies.

Bonus Points

• Prior industry experience working or calling into these verticals: Automotive, Retail, B2B or B2C Technology, Education, Insurance, Financial Services, Legal, etc.
• Experience in strategic, thorough account planning to execute engagement with different company types, roles, etc.
• Ability to navigate conversations with technical and economic buyers at a strategic level (C-Suite, VP or Director).
• Experience using sales technologies such as Salesforce, Navigator, and Outreach or equivalents to power your outreach campaigns.