Business Development Operations Manager

About the role

NTT DATA Business Solutions is seeking a Business Development Operations Manager to support the operational, demand generation, and technical engine behind the US Business Development function within Growth Marketing. This role will help translate GTM strategy into targeted, data-driven Business Development motions across HubSpot, Clay, ZoomInfo, lead routing, AI-enabled prospecting, reporting, QA, and campaign enablement. Marketing is in your DNA. You bring a genuine passion for demand generation that comes before any technical requirement. You are a demand generation-minded, GTM-oriented operator who combines commercial curiosity with technical fluency. You can connect data, intent signals, systems, workflows, and campaign messaging to identify high-potential accounts, personalize outreach at scale, and turn strategy into practical execution for the BDR team. Finding the right accounts, the needle in the haystack, is the hardest and most differentiating part of this role. Personalization and scale only work once the right accounts have been identified. You will need strong judgment, ownership, and follow-through across B2B lead management, sales and marketing handoff, campaign execution, and the operational details needed to increase qualified lead generation and marketing-generated pipeline.

Responsibilities

• Manage day-to-day operational support for the US Business Development function and drive multi-step campaigns and data workflows to completion, including lead flow, campaign setup, list preparation, routing, independent QA, and follow-up processes.
• Own HubSpot execution for Business Development workflows, including lifecycle stage movement, Lead object creation, owner assignment, routing logic, sales handoff, and reporting.
• Build, test, and QA HubSpot workflows tied to BDR campaigns, Prospecting Agent, lead scoring, routing, reporting, and sales handoff.
• Identify, prioritize, prepare, and QA company and contact lists using fit, intent, engagement, and other signals for outbound campaigns, nurture programs, event follow-up, and targeted GTM motions.
• Support data enrichment, segmentation, and signal strategy using HubSpot, ZoomInfo, Clay, LinkedIn Sales Navigator, and related systems.
• Configure and optimize AI-enabled prospecting plays, including HubSpot Prospecting Agent, target audiences, personas, messaging inputs, exclusions, campaign context, and output quality review.
• Translate campaign strategy, personas, pain points, and available assets into usable BDR enablement materials, campaign briefs, talking points, asset recommendations, and personalized outreach guidance that balances relevance with scale.
• Partner with Growth Marketing, Brand & Digital, Sales Operations, the BDR team, and external partners to execute priority Business Development programs.
• Maintain reporting related to BDR activity, lead flow, campaign performance, BQLs, SALs, and marketing-generated pipeline, and use performance patterns to improve targeting, lead scoring, and signal strategy.
• Use strong judgment to independently QA audience, workflow, campaign, routing, and reporting logic; proactively identify, troubleshoot, and escalate issues before they create downstream problems.
• Document key Business Development processes, HubSpot workflows, routing logic, campaign setup steps, Prospecting Agent configuration, and repeatable QA processes.

Requirements

• Minimum 4 years of experience in business development operations,