Business Development Marketing - Senior Associate (Hybrid)
About the role
This is an exciting time for Capital One Card Partnerships, as we are looking to expand our business in the co-brand and private label credit card segment, not only through organic growth in existing programs, but also through the addition of new partners to our portfolio. The BD Marketing Senior Associate will be an integral part of our Card Partnerships Marketing team, reporting to the Senior Manager, Marketing and focusing on our efforts to win new co-brand and private label card partners. This role balances strategy and marketing storytelling. It offers a unique opportunity to help strategically assess new co-brand prospects and gain exposure to diverse industries.
Responsibilities
- Leveraging customer insights, competitor insights, analytics and creative thinking to inform pitches.
- Support marketing plan development for new prospects, partnering with the analyst team to create bottoms-up forecasts of account growth.
- Develop and own account forecasting standardized framework, in partnership with marketing and analyst teams to create forecasts of new account growth.
- Collaborate with cross-functional areas in Card Partnerships and the broader organization on pitch materials, RFI/RFP responses, executive presentations, marketing overviews and other materials as requested.
- Partner with the Brand Creative team to create advertising samples and demo videos.
- Support value proposition development for new prospects with benefits ideation and customer research. Identify ways to standardize and optimize our processes.
- Work across the enterprise to identify and leverage Capital One-owned assets and unique opportunities to aid in winning new business.
- Champion partner brands, ensuring that all recommendations are in line with their respective brand personas, voice and style guides.
- Support transition newly-won business from the business development team to account management team.
- Support marketing inputs during the contracting process and develop review materials to gain executive approval of programs agreements for newly-won business.
Qualifications
- Bachelor's Degree or Military experience
- At least 2 years of experience in business development, agency, consumer marketing or customer experience management.
- At least 2 years experience in planning, executing and analyzing marketing programs.
- At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks.
Preferred Qualifications
- Bachelor's Degree in Marketing, Advertising or Consumer Behavior
- Experience with cobrand or general purpose credit card business
- Experience leading or supporting market research & insights and competitive assessment and analysis
Pay
Salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.
- Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing
- Mclean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
- Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Schedule
The role is full-time.
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Equal Opportunity Employer
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
Application Instructions
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).