Business Development Manager - Retail

About the role

The Business Development Manager plays a pivotal role in advancing Brady Corporation’s strategic growth objectives and overall business success. This position is responsible for developing and expanding key customer relationships in tier-one retail, identifying new business opportunities, and driving revenue growth within targeted accounts. Through a deep understanding of customer challenges and market dynamics, the Business Development Manager delivers tailored solutions that create value, strengthen partnerships, and consistently exceed customer expectations. This role reports directly to the Director of Strategic Retail Sales and can be based anywhere in the United States, operating under a fully remote work arrangement with approximately 50% travel. As a key contributor to the organization’s commercial success, the Business Development Manager is instrumental in penetrating and growing strategic accounts while fostering long-term customer loyalty. By cultivating strong relationships with decision-makers, uncovering emerging opportunities, and aligning Brady’s solutions with customer objectives, this individual enhances customer satisfaction, strengthens the company’s competitive position, and supports sustainable business growth. The impact of this role extends beyond revenue generation, contributing to market expansion, customer retention, and the achievement of the company’s long-term strategic goals.

Responsibilities

• Penetrate and grow a portfolio of tier-one retail accounts serving as the primary point of contact for customer relationships.
• Develop and execute strategic account plans to drive revenue growth and achieve sales targets.
• Build and maintain strong relationships with key stakeholders, understanding their business needs and providing tailored solutions.
• Drive new logo acquisition through strategic prospecting and outreach.

Requirements

• Minimum of 6 years of Tier-one retail account management, business development or sales experience.
• A deep understanding of the key business and technology requirements of tier-one retailers.
• Proven ability to drive revenue growth and achieve sales targets.
• Strong communication and negotiation skills.
• Ability to build and maintain strong relationships with customers and internal stakeholders.
• Strategic thinking and problem‑solving abilities.
• Proficient in CRM software and Microsoft Office Suite.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, or a related field (preferred).
• Experience selling to the NRF Top 100 Retailers (preferred).
• Experience selling scanning, print, mobility, voice, hardware and software products and services (preferred).
• Strong business acumen and understanding of market dynamics (preferred).
• Customer‑focused mindset with a passion for delivering exceptional service (preferred).
• Ability to work independently and as part of a team (preferred).
• Comfortable approaching executive level contacts and successfully engaging them in the Brady value conversation (preferred).

Skills

• Strong communication and negotiation skills.
• Relationship building and stakeholder management.
• Strategic thinking and problem solving.
• CRM and Microsoft Office proficiency.
• Revenue growth and sales target achievement.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full‑time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups for networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress‑for‑your‑day dress code.
• Charitable contributions matched through Brady's Matching Gift program.

Pay

The annual base salary range is $130,000 – $150,000, with adjustments based on location (e.g., California, New York, Colorado, Connecticut, Hawaii, Washington) and experience.

Schedule

Fully remote work arrangement with approximately 50% travel.