Business Development Manager-Northern CA

About the role

This position is responsible for managing the business development (sales) of a defined list of travel agency accounts and consortia within a specified territory. The objective is to achieve sales goals for Princess Cruises in alignment with the company's business objectives and Core Values. This role reports to the Director of Sales.

Responsibilities

• Business Development (Revenue Generation): Develop and implement strategic plans to drive sales and increase revenue; conduct market research to identify new business opportunities and trends; build strong relationships with clients, partners, and stakeholders; collaborate with sales and marketing teams to align revenue strategies with promotional activities and market demands; optimize pricing models and product offerings; prepare detailed revenue reports and forecasts for senior management.
• Agency Account Management: Oversee and manage relationships with agency partners to drive business growth; identify potential agency partners; negotiate contracts; ensure agency activities align with company goals; work closely with marketing, sales, and product development teams to coordinate efforts and maximize impact of agency collaborations.
• Marketing Development and Management: Develop and execute marketing strategies to drive business growth and enhance brand visibility; conduct market research to identify trends and opportunities; create marketing campaigns and manage promotional activities; collaborate with marketing team to develop content, manage social media channels, and oversee digital marketing efforts; analyze effectiveness of marketing initiatives and adjust strategies to optimize results.
• Budget Management: Plan and allocate budgets for business development initiatives; conduct financial analysis to monitor budget performance, identify variances, and prepare detailed reports for senior management; implement cost control measures and identify opportunities for budget optimization; work closely with finance team to ensure accurate budgeting, forecasting, and financial planning.
• Communication (Internal, External, and Feedback):
  • Internal Communication: Facilitate clear communication within the organization, ensuring alignment between sales, marketing, and operations teams through regular meetings, updates, and collaboration.
  • External Communication: Build and maintain strong relationships with external partners, clients, and stakeholders; negotiate contracts; present business proposals; represent Princess Cruises at industry events and conferences.
  • Feedback Management: Gather and analyze feedback from clients and partners to identify areas for improvement; conduct surveys, hold feedback sessions, and implement changes based on insights.

Requirements

• Bachelor's Degree
• 3 years of business-to-business (B2B) sales experience (5 years preferred)
• Preferred: 5 years of B2B sales experience in the travel industry
• Strong in-person and virtual presentation skills
• Strong Microsoft Office skills (Excel, Word, PowerPoint)
• Excellent verbal and written communication
• Strong consultative selling skills
• Strong computer and software literacy
• Ability to plan, schedule, and prioritize workload
• Adaptable to change
• Well-travelled
• Understanding of how small businesses work
• Works well in a team
• Willingness to take on ad-hoc projects
• Self-directed and ability to work independently
• Entrepreneurial spirit
• Travel: 25-50% with non-shipboard travel likely
• Must reside in or near Sacramento or San Francisco

Work Conditions

Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations. This position is classified as "remote," allowing employees to work full-time from their home. It may also require regular travel to Carnival headquarters in Miami, FL for in-office collaboration.

Physical Demands

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Skills

This incumbent will need to be a self-starter with very strong sales skills/knowledge and B2B relationship building skills. Must have experience with both virtual and live presentations for large audiences, as well as the ability to conduct product training. Excellent time management, planning and scheduling skills are needed. Possess the ability to work with minimal oversight and meet sales and account contact goals. Must also have the ability to multitask and work simultaneously on several projects and initiatives. Challenges include finding a balance between sales priorities and your support role with accounts.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives