Business Development Manager, Commerce Media

About the role

impact.com operates a performance marketing platform that connects retailers, publishers, and advertisers. Its commerce media products let these parties form partnerships and place relevant products across publisher content and retail sites. This role sits at the center of the highest-intent moment in ecommerce—where a shopper has already decided to buy—matching the right offer to the right shopper to turn intent into incremental revenue for merchants, advertisers, and shoppers.

The Business Development Manager owns the commercial relationship for these products and is accountable for their adoption, revenue, and growth across a portfolio of merchants and advertisers. This is a true ownership role: you will pitch the product to merchants already using impact tech, close deals, lead onboarding and activation, and then run and grow the account over time. You'll inherit an existing book of active clients to nurture, expand, and monetize. The role blends commercial ownership with product ownership, requiring fluency in both affiliate metrics and supply-side ad-tech metrics.

Responsibilities

• Grow adoption and revenue of commerce media products across a portfolio of merchants and advertisers.
• Actively work with merchants and the team to improve monetization outcomes.
• Produce briefing materials, pitch decks, and implementation documentation for each client.
• Be the voice of the customer—collect feedback, results, and insights and communicate them back to the business.
• Lead onboarding and activation, including setup, integration validation, and go-live, coordinating the client's technical teams with support from integration engineers.
• Troubleshoot tag and/or API integration issues at go-live, escalating custom build requirements to integration engineers.
• Lead the creation of repeatable playbooks that move clients off manual processes and onto the automated model.
• Monitor CPC delivery, fill rate, CTR, eCPM, revenue per click, and yield.
• Identify optimization opportunities and implement them.
• Advise on placement, formatting, layout, viewability, ad load, frequency, share of voice, and user experience to increase page yield.
• Deliver performance reviews and insights that help merchants, advertisers, and impact.com improve.
• Resolve client issues and manage resolution timelines, escalating to technical teams where required.
• Support clients in attribution conversations with brands, positioning the CPC model alongside existing performance structures.
• Work with brand-side Success and Sales teams and the campaign team to match inventory and activity to active campaigns.

Requirements

• Understanding of the economics of the purchase moment—how relevance and offer placement drive incremental revenue and conversion at the point of sale, and how to grow yield on a high-intent surface.
• Three or more years in customer success, account management, or partner success—ideally in affiliate marketing, ad technology, ecommerce media, or a commerce platform—with a record of managing a portfolio across onboarding, performance, and growth, and measurable commercial outcomes.
• Experience in a commercial, sales, or account-management role, or in product/conversion-rate optimization.
• Fluency in supply and yield metrics: fill rate, ad requests, impressions, viewability, eCPM, and page yield.
• Fluency in affiliate metrics: EPC, AOV, CPA and CPC, conversion rate, cookie window, and last-click attribution and its limitations.
• Ad-tech literacy: CPC and CPM models, contextual targeting, ad serving, inventory quality, and ad-tag mechanics, including a functional understanding of JSON, oRTB, and API integrations.
• Ability to build reporting summaries, commercial decks, and revenue forecasts without support.
• Ability to hold technical conversations with ad-ops, programmatic, product, and merchant-integration teams.
• Clear written and verbal communication across editorial, technical, and commercial stakeholders.
• Ability to run a large book of business and competing priorities without close direction.
• Bachelor's degree or equivalent professional experience.

Preferred Experience

• Experience with an ecommerce media network, offer/relevance marketplace, or a commerce platform's monetization surface—you've seen how matching the right advertiser offer to the right shopper at the right moment turns intent into incremental revenue.
• Direct experience selling to, partnering with, or managing relationships with advertisers and brands—you understand how they think about spend, incrementality, and return, and can hold your own in commercial conversations.
• A track record with technology implementations that lift conversion at the point of purchase—you've worked hands-on with systems that turn a completed sale into additional revenue and a better shopper experience.
• Deep familiarity with ecommerce platforms and their commerce infrastructure, especially Shopify (Shopify Plus, the app ecosystem, integrations, and merchant workflows).
• Comfort operating across two vocabularies at once: affiliate and performance-marketing metrics on one side, supply-side/yield metrics on the other.
• A history of owning a book of business independently—growing adoption and revenue across a portfolio without close direction.

Pay

Salary range: $100,000 - $120,000 per year, plus an additional 25% Variable Commission Plan and generous stock (RSU) award.

Benefits

• Medical, Dental, and Vision insurance.
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee.
• Flexible spending accounts and 401(k).
• Flexible Working: Responsible PTO policy for rest and recharge, with a flexible environment for work-life balance.
• Health and Wellness: Up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage; monthly gym reimbursement.
• Restricted Stock Units (RSUs) with a 3-year vesting schedule, pending Board approval.
• Free Coursera subscription and PXA courses for continuous learning.
• Parental leave: 26 weeks fully paid for the primary caregiver and 13 weeks fully paid for the secondary caregiver.
• Technology stipend for home office setup and a monthly internet allowance.