Business Development Manager

About the role

The Business Development Manager (BDM) drives revenue growth and market expansion for an advanced analytical solution portfolio focused on the polymer manufacturing industry. This role blends technical domain expertise, business development, and customer engagement to support the sales organization, develop key customer relationships, identify opportunities, and craft high-value solutions that include advanced process analyzers bundled with instrumentation, digital solutions, and lifecycle services.

Responsibilities

• Segment Expertise & Thought Leadership
  • Serve as Yokogawa’s industry expert with expertise in polymerization production processes, including elastomers, resins, coatings, adhesives, fine chemicals, and intermediates.
  • Provide best practices, domain insights, and guidance on advanced process analyzer applications to help customers achieve consistency in quality, flexibility, and operational excellence.
  • Build a strong network within the target industry segment and represent Yokogawa at industry conferences, workshops, and technical forums.
• Business Development & Opportunity Creation
  • Establish a clear business value proposition for Advanced Analytical solutions aligned with customer objectives, pain points, and challenges.
  • Support sales teams in uncovering and qualifying new projects (greenfield, brownfield, expansions, MRO).
  • Conduct discovery sessions and strategic conversations with customers at all levels—C-Suite, Process Technology, and Plant Operations Leaders.
  • Develop and implement relationship management plans for complex and strategic accounts, including influencers, technical stakeholders, and corporate decision-makers.
  • Solicit customer feedback and facilitate improvements in service levels, solution fit, and long-term satisfaction.
  • Screen and qualify opportunities prior to go/no-go decisions.
• Solution Shaping & Cross-Functional Collaboration
  • Lead cross-functional teams—including Solutions Consulting, Engineering, Product, Service, and Marketing—to design tailored product-and-service packages aligned with customer requirements.
  • Influence internal stakeholders to align proposals with customer needs while maintaining margin and strategic focus.
  • Introduce internal subject matter experts where needed and coordinate value demonstrations, workshops, and technical assessments.
• Sales Process & CRM Excellence
  • Support opportunity strategy, solution framing, and commercial positioning for major pursuits.
  • Maintain pipeline accuracy and account intelligence within applicable CRM.
  • Provide insight to global and regional teams on market trends, competitive activity, and system/process improvements.
• Segment Marketing & Internal Enablement
  • Work with Business Marketing to develop segment campaigns, case studies, and value propositions.
  • Provide input to global teams on segment priorities, competitive dynamics, digitalization trends, and evolving advanced process analyzer needs.
  • Develop and deliver training, coaching, and sales enablement programs to regional sales teams to strengthen customer engagement, executive-level relationship development, and opportunity creation within the polymer industry.

Requirements

• Required
  • Bachelor’s degree or equivalent experience in a STEM discipline (Chemical Engineering preferred).
  • 10+ years of experience in the Chemical industry, with deep expertise in polymerization, process control, or industrial automation.
  • Strong business development, customer-facing, or sales support experience within the process industries.
  • Demonstrated ability to interpret strategy and translate it into actionable plans and measurable outcomes.
  • Ability to lead cross-functional teams and manage complex, multi-stakeholder engagements.
  • Willingness to travel across the globe (Up to 35%).
• Preferred
  • Strong knowledge of key competitors and EPCs in the chemical industry space.
  • Prior experience in a global organization with multi-site customer structures.

Skills

• Customer-centric with strong consultative skills.
• Analytical thinker with the ability to lead long-cycle relationship development.
• High integrity, professionalism, and commitment to Yokogawa values.
• Excellent communication, negotiation, and presentation skills.
• Ability to influence without authority and collaborate across functions and cultures.
• Self-driven, organized, and capable of managing multiple initiatives concurrently.

Applicants for this position must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Yokogawa.