Business Development Manager

Position Summary

Reporting to the Global Vice President, Business Development, the Business Development Manager is responsible for creating and developing qualified sales opportunities across the PCMA enterprise. This role serves as the primary outbound prospecting and lead generation function for the Business Development team, identifying new business opportunities for media, sponsorship, partnership, and other revenue-generating solutions across PCMA's global portfolio.

About the Role

This role involves working closely with Business Development Directors, internal business units, and regional teams to identify prospective clients, conduct market research, initiate sales conversations, and cultivate relationships that result in qualified opportunities for revenue growth. The primary focus is on outbound business development through prospect research, direct outreach, networking, industry events, trade shows, referrals, and strategic account targeting.

Essential Duties And Accountabilities

• Pipeline Development & Prospecting
• Develop and execute proactive outbound sales strategies to identify and secure qualified opportunities across media, sponsorship, events, partnership, and other enterprise revenue offerings.
• Research and identify new target accounts, decision-makers, and emerging industry sectors aligned with PCMA's strategic growth priorities.
• Build and maintain a robust pipeline of prospective clients across all geographic territories.
• Conduct outreach through email, phone, LinkedIn, networking events, trade shows, and industry engagement activities.
• Schedule and facilitate introductory meetings between prospective clients and Business Development Directors.
• Qualify prospects through discovery conversations to assess business objectives, budget, timing, and fit with PCMA offerings.
• Maintain prospecting activity levels consistent with established sales goals and performance metrics.
• Strategic Account Development
• Develop account intelligence and prospect profiles to support Business Development Directors in advancing sales opportunities.
• Collaborate with Business Development Directors to prioritize target accounts and strategic growth sectors.
• Identify cross-selling and enterprise-wide opportunities among prospective clients.
• Support account-based sales strategies for high-value target organizations.
• Monitor industry trends, competitive activity, and emerging market opportunities.
• Collaboration & Revenue Growth
• Work closely with Business Development Directors to ensure smooth handoff and transition of qualified opportunities.
• Collaborate with internal business units including Events, Content, Marketing, Membership, Foundation, and Digital teams to identify relevant sales opportunities.
• Partner with regional teams in EMEA, APAC, LATAM, and North America to support global prospecting initiatives and revenue objectives.
• Ensure consistency of messaging, value propositions, and prospect engagement across the enterprise.
• CRM & Reporting
• Maintain accurate prospect and pipeline information within Salesforce.
• Track outreach activities, lead status, meetings scheduled, and opportunity progression.
• Prepare regular pipeline reports, sales activity reports, and market intelligence updates.
• Measure and report on key performance indicators related to lead generation and opportunity creation.

Additional Duties And Accountabilities

• Attend sales meetings and business development planning sessions.
• Represent PCMA at industry events, conferences, and trade shows.
• Participate in strategic growth initiatives and special projects as assigned.
• Support new product launches and go-to-market initiatives through prospect identification and outreach.
• Perform other duties as requested by supervisor.

Qualifications

• Strong prospecting and lead generation skills.
• Ability to identify and engage senior-level decision makers.
• Excellent verbal, written, and presentation communication skills.
• Strong research and analytical capabilities.
• Ability to develop strategic account plans and identify growth opportunities.
• Ability to work independently while collaborating effectively within a team environment.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Proficiency with Microsoft Office Suite and Salesforce CRM.
• Able to represent PCMA professionally with internal and external stakeholders.
• Able to travel as required.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, Hospitality, or related field, or equivalent work experience.
• Minimum two (2) to five (5) years of experience in business development, sales development, lead generation, sponsorship sales, media sales, hospitality sales, or related sales functions.
• Demonstrated success in prospecting, pipeline development, and new business acquisition.
• Experience using CRM platforms, preferably Salesforce.
• Strong communication and relationship-building skills.
• Able to communicate effectively in written and spoken English.
• Experience within the meetings, events, hospitality, tourism, association, or media industries preferred.