Business Development Manager

Job Responsibilities

• Direct Sales Execution: Sell IJW brands directly to On and Off-Premise customers, recruit consumers through education and sampling, sell in distribution, secure menu placements, establish back-bar placement, ensure shelves are set to standard and achieve targeted display execution.
• Off Premise Velocity Building: Execute brand building in targeted accounts, educate staff and buyers, evaluate pricing strategies, brand positioning, visibility and brand promotional merchandising.
• On-Premise Velocity Building: Develop strong relationships with bartenders, bar managers, waitstaff and owners to drive drink features, cocktail menu placements, staff advocacy and education and build sustained brand pull-through.
• Marketplace Leadership: Operate with urgency and discipline to out-execute competition, identify performance gaps and ensure opportunities are maximized in assigned territory.
• Distributor Partnership and Education: Work closely with distributor sales teams to prioritize activities, lead by example in the field and ensure consistent execution against agreed-upon goals. Be present and visible in the market. Attend and motivate distributor personal at General Sales Meetings.
• Pricing & Competitive Awareness: Maintain a strong understanding of competitive pricing strategies and consumer dynamics to adjust to drive volume.
• Programming & Activations: Plan and execute tastings, promotions, educations, events, ride-withs, and market blitzes that generate results, earn distributor support and build long-term brand momentum.

Qualifications

• 3–5+ years of experience in spirits sales, brand development, or field marketing
• Proven success selling directly to On and Off-Premise accounts
• Strong understanding of the three-tier system
• Demonstrated ability to execute brand standards consistently and without compromise
• Experience working with distributor partners and leading from the field
• Able to thrive in a fast-paced, performance-driven environment
• Able to motivate and inspire stakeholders (team members, distributors, customers, influencers, consumers)