Business Development Manager

Job Responsibilities

• Sell IJW brands directly to On and Off-Premise customers
• Recruit consumers through education and sampling
• Sell in distribution, secure menu placements, establish back-bar placement, ensure shelves are set to standard and achieve targeted display execution
• Execute brand building in targeted accounts, educate staff and buyers, evaluate pricing strategies, brand positioning, visibility and brand promotional merchandising
• Develop strong relationships with bartenders, bar managers, waitstaff and owners to drive drink features, cocktail menu placements, staff advocacy and education and build sustained brand pull-through
• Operate with urgency and discipline to out-execute competition, identify performance gaps and ensure opportunities are maximized in assigned territory
• Work closely with distributor sales teams to prioritize activities, lead by example in the field and ensure consistent execution against agreed-upon goals
• Attend and motivate distributor personnel at General Sales Meetings
• Maintain a strong understanding of competitive pricing strategies and consumer dynamics to adjust to drive volume
• Plan and execute tastings, promotions, educations, events, ride-withs, and market blitzes that generate results, earn distributor support and build long-term brand momentum
• Utilize provided systems to track performance, distribution and executional wins, and provide clear market intel and insights to sales and marketing leadership

Qualifications

• 3–5+ years of experience in spirits sales, brand development, or field marketing
• Proven success selling directly to On and Off-Premise accounts
• Strong understanding of the three-tier system
• Demonstrated ability to execute brand standards consistently and without compromise
• Experience working with distributor partners and leading from the field
• Ability to thrive in a fast-paced, performance-driven environment
• Be able to motivate and inspire stakeholders (team members, distributors, customers, influencers, consumers)