Business Development Manager

About the role

Coke Florida is seeking a Business Development Manager based in St. Petersburg to cover Clearwater, Tarpon Springs, Dunedin, Safety Harbor, Palm Harbor, and Holiday. This role focuses on developing On Premise business through prospecting and new outlet acquisition within an assigned territory.

Responsibilities

• Utilize prospecting tools to generate leads
• Prospect to secure new, competitive, and non-buying accounts
• Proactively arrange time in territory to achieve optimum face-to-face selling opportunities
• Evaluate outlet opportunities and qualify them to ensure new placement quality; calculate IRR if necessary
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs
• Generate financial analysis for Customer Marketing Agreements
• Determine appropriate sale coverage and replenishment method for ongoing account management
• Coordinate account set up, initial equipment, and product deliveries to ensure customer satisfaction, including follow-up
• Enable seamless transition of outlets to existing routing structure
• Focus on Bottler’s market goals and activation initiatives
• Track daily, weekly, and monthly call activity and performance measurements against assigned goals
• Work with integrated account team to manage key aspects of business relationships across multiple customers/divisions
• Collaborate with team members to foster a culture of learning and development cross-functionally within Coke Florida

Requirements

• At least 5 years of experience in direct Sales, commission sales, and/or Account Management in a large consumer goods organization
• Valid driver’s license and driving record within MVR policy guidelines
• Current vehicle liability insurance
• Driving record with no major moving violations in the last three years
• Must provide and maintain a personal vehicle for use during working hours

Qualifications

• BS/BA degree desired
• Proven track record as a “hunter” in acquiring new business and growing the customer base
• Proven ability to manage complex customer relationships
• On-Premise and Beverage category experience preferred