Business Development Manager

About the role

CapsLock builds long-term marketing solutions for large partners. We focus on becoming a permanent marketing partner for our clients across various industries including insurance, senior care, healthcare, wellness, and beauty. This role is crucial for expanding our reach into new markets.

Responsibilities

• Research target industries and companies with the growth team and a dedicated researcher.
• Identify key decision-makers and run creative, multi-channel cold outreach through email, LinkedIn, phone calls, and other non-standard methods.
• Build smart sequences (7+ touchpoints) for outreach efforts, focusing on quality over quantity.
• Book meetings with potential clients, aiming for at least half of the targeted companies to be reached via a call.
• Attend 4-6 industry conferences annually to network, gather insights, and share findings with the launch and CRO teams.
• Work closely with the launch and CRO teams to refine messaging and ensure pipeline and CRM data are accurate and up-to-date.

Requirements

• 5-7+ years of experience in business development/client acquisition, particularly with heavy cold outreach.
• A book of business you built from scratch, with measurable results such as open rates, reply rates, and booked meetings.
• Expert-level proficiency in LinkedIn Sales Navigator.
• Hands-on experience with a sales CRM/outreach platform like Apollo, Outreach, Salesloft, HubSpot, or Salesforce.
• Proven ability to use multi-channel prospecting techniques, including sequences and creativity.
• A mature, strategic, and process-driven mindset with excellent written and verbal communication skills.
• Based in the US or Canada, able to work EST hours and travel to conferences.

Benefits

• Remote work options to find the most productive environment.
• Paid time off for rest, personal time, or pursuing hobbies.
• Ongoing learning opportunities through workshops, online courses, conferences, and certifications.
• Support for setting up a home office with equipment and furniture expenses covered.
• Physical well-being initiatives, including gym memberships, yoga classes, home workout equipment, and bicycles.
• Unlimited sick days to prioritize health and recovery.
• Medical coverage for you and your family, including dental care and psychological support.
• Co-working space options to switch environments and connect with others.
• Fun activities like gaming nights, fitness challenges, and annual retreats at world-class resorts.