Business Development Manager

Key Responsibilities

• Develop and maintain relationships with referring providers, including: Primary Care Physicians, Optometrists, Ophthalmologists, Concierge medical practices, Corporate wellness programs, and Community organizations.
• Conduct regular outreach visits to referral sources. Organize educational events, lunch-and-learns, and community presentations.
• Identify new referral opportunities and strategic partnerships. Represent Boston Vision at professional meetings, conferences, and networking events.
• Track referral patterns and develop strategies to increase referral volume.
• Oversee the patient journey from initial inquiry through surgery and postoperative care.
• Analyze patient feedback and identify opportunities for improvement. Collaborate with physicians, technicians, counselors, and call center teams to optimize workflows.
• Ensure consistent delivery of a premium patient experience across all locations.
• Track Key Performance Indicators Including Lead-to-consult conversion, Consult-to-surgery conversion, Cancellation rates, No-show rates, and Patient satisfaction metrics.
• Develop initiatives to reduce friction points in the patient journey. Implement best practices to improve patient education and confidence.
• Work closely with marketing to optimize messaging and campaigns. Manage and improve online reputation initiatives, including patient review programs.
• Cook up with clinical and administrative teams to improve efficiency. Identify bottlenecks and implement process improvements.
• Develop reporting dashboards and regularly present performance metrics to leadership.
• Aid in launching new services, technologies, and patient engagement programs. Participate in strategic planning for future growth initiatives.

Qualifications

• Bachelor’s degree
• 3+ years of business development, marketing, practice management, or related experience.
• Strong interpersonal and relationship-building skills.
• Excellent communication and presentation abilities.
• Demonstrated ability to analyze data and drive measurable results.
• Strong organizational and project management skills.

PREFERRED EXPERIENCE

• Experience in ophthalmology, optometry, aesthetics, or elective healthcare.
• Familiarity with refractive surgery and premium cataract procedures.
• Experience managing referral networks.
• Experience with CRM systems and performance analytics.
• Understanding of patient conversion and customer experience strategies.