Business Development Manager
About the role
Anritsu is a provider of innovative communications test and measurement solutions, engaging customers as true partners to develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. The company also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems, serving commercial, private, military/aerospace, government, and other markets. Anritsu Company is seeking a Business Development Manager for the San Francisco Bay Area to drive growth of Anritsu’s high‑speed data and signal integrity test and measurement portfolio.
Responsibilities
- Expand Anritsu’s high-speed data and signal integrity test portfolio including BERT (transmitter/receiver stress testing, jitter tolerance, PAM4 and NRZ analysis) and VNA (S-parameter, insertion/return loss, crosstalk, de-embedding and channel characterization) solutions into new and existing accounts.
- Own market needs definition and portfolio positioning for high-speed interconnect, DCI and AI cluster computing applications; clearly convey required business KPIs to Product Management to align with customer roadmaps and ensure business success.
- Drive business development for compliance and characterization test programs aligned to Ethernet (IEEE 802.3), PCIe (PCI-SIG), USB (USB-IF), OIF-CEI and related high-speed serial standards.
- Translate customer signal integrity challenges; link margin, equalization, channel loss budgets, crosstalk, jitter decomposition and stressed receiver sensitivity into differentiated Anritsu solution proposals combining BERT, VNA and related instrumentation.
- Maintain and grow key relationships across the high-speed interconnect ecosystem, including semiconductor and equipment manufacturers, hyperscale data center operators, module and cable suppliers, associated supply chain, key vendors and partners (1st focus on Intel, nVIDIA and AMD).