Business Development Lead OEM

About Yokogawa

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services across multiple industries. The company aims to shape a better future for the planet by supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, and other initiatives aligned with the United Nations Sustainable Development Goals. With 18,000 employees in over 60 countries, Yokogawa’s corporate mission is to “co‑innovate tomorrow.”

Key Responsibilities

• Identify, develop, and pursue new business opportunities within the Industrial OEM sector.
• Create and execute strategic business development plans to penetrate new markets and increase product sales.
• Analyze market trends, customer needs, and competitor activities to provide actionable insights for the sales team and leadership.
• Develop pricing strategies and negotiate contract terms with clients.
• Establish and maintain strong relationships with key decision‑makers, including OEM partners, manufacturers, and other stakeholders.
• Serve as the primary point of contact for key accounts, ensuring consistent communication and customer satisfaction.
• Coordinate with internal teams to address customer inquiries, concerns, and needs, delivering high‑level service.
• Generate qualified leads through networking, market research, and cold calling.
• Conduct presentations, product demonstrations, and technical discussions to close sales with OEM clients.
• Drive the sales cycle from prospecting through closing, collaborating with cross‑functional teams for seamless contract execution.
• Work with the existing Rep Channel as needed.
• Monitor industry trends, new technologies, and regulatory changes to identify opportunities and risks.
• Maintain accurate records of sales activities, customer interactions, and opportunities in CRM systems.
• Provide regular reports to senior management on sales performance, pipeline status, and market insights.
• Collaborate with product development, engineering, and marketing teams to tailor solutions that meet customer requirements.
• Provide input to the marketing team on promotional activities and materials to support sales efforts.
• Act as a liaison between customers and internal teams to ensure smooth project execution and product delivery.

Qualifications

• Bachelor’s degree.
• Minimum 5 years of experience in business development, sales, or key account management in an industrial OEM or manufacturing environment.
• Proven track record of driving sales growth and managing relationships with key industrial clients.
• Knowledge of industrial pressure, flow, and analytical technologies is highly desirable.

Skills

• Excellent communication and presentation skills, with the ability to engage C‑level executives and technical teams.
• Strong negotiation, problem‑solving, and decision‑making abilities.
• Ability to understand complex technical products and explain them to non‑technical stakeholders.
• Results‑oriented, proactive, and self‑driven attitude.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Proficiency in CRM software, Microsoft Office Suite, and other sales‑related tools.