Business Development Coordinator
C-P Flexible Packaging · York, PA · 1 mo ago
Business DevelopmentFull-time
Job Summary
The Business Development Coordinator will support the execution, optimization, and scalability of commercial processes, systems, and data infrastructure to drive revenue growth and strengthen pipeline performance. This role is responsible for translating business development objectives into efficient workflows, actionable insights, and measurable commercial outcomes.Essential Job Functions
- CRM Management
- Maintain and optimize the CRM platform and related commercial tools to support pipeline management and sales effectiveness
- Ensure seamless data flow and system integration between Marketing, Sales, Technical and other functions
- Troubleshoot system issues and coordinate with internal and external resources for solutions
- Evaluate and recommend tools to enhance business development capabilities and team productivity
- Pipeline Development & Process Optimization
- Maintain data accuracy, quality, and completeness within CRM
- Support data governance standards and best practices across customer and prospect data
- Manage segmentation, account targeting, and list development strategies
- Ensure compliance with internal data policies and external regulations
- Lead Management & Sales Enablement
- Responsible for 100% lead qualification, scoring, routing, and tracking processes
- Collaborate closely with Sales to align on target markets and accounts
- Monitor pipeline progression and identify opportunities to improve conversion rates
- Enable Sales with accurate data, insights, and tools to drive opportunity development
- Customer & Market Engagement Support
- Assist in coordinating outreach efforts, meetings, and follow-ups with prospective customers
- Support go-to-market initiatives including new product launches and market expansion efforts
- Aid in managing house accounts and support account development to ensure consistent engagement and growth
- Cross-Functional Collaboration
- Partner with Marketing, Sales, IT, Technical, Supply Chain, and other departments to align systems, processes, and reporting
- Support onboarding and training of team members on CRM and business development processes
- Reporting & Analytics
- Develop and maintain dashboards to track pipeline health, conversion rates, and revenue contribution
- Analyze sales and pipeline data to generate insights and actionable recommendations
- Provide regular updates on business development performance to stakeholders
- Identify trends, risks, and opportunities to improve commercial effectiveness
- Continuous Improvement
- Identify inefficiencies and implement process improvements within the CRM
- Stay current on business development tools, sales enablement best practices, and market trends
- Promote a culture of accountability, data-driven decisions, and continuous improvement
- Bachelor’s degree in Business, Business Administration, Communications, Marketing or related field
- 3+ years experience in business development, sales operations, or CRM management
- Strong experience with CRM platforms and commercial systems (e.g. HubSpot or Salesforce)
- Proficient in standard business and marketing tools (e.g. Microsoft Office, Zoominfo, LinkedIn Sales Navigator, and others)
- Understanding of lead management and sales processes, including qualification, routing, and pipeline tracking
- Proficiency in campaign execution, including email marketing, lead nurturing, and workflow automation
- Advanced analytical and reporting skills with the ability to translate data into actionable insights
- Solid understanding of lead management processes, including lead scoring, routing, and lifecycle optimization
- Knowledge of data governance, database management, and data hygiene best practices
- Strong cross-functional collaboration and communication skills
- Continuous improvement mindset with strong project management skills and attention to detail
- Complies with all general Company-wide standard operating procedures (SOP’s) and any job or department specific SOP’s.
- SOP’s may cover the areas of (but are not limited to)
- Employee Health and Safety
- GFSI (Safe Quality Food packaging) and GMP (good manufacturing procedures) focused on eliminating contaminants in all packaging manufactured.
- SGP (Sustainable Green Printer) environmental regulatory procedures and SOP’s
- Must work within productivity standards and completes work in a timely manner.
- Special Projects & other duties as necessary