Business Development Associate - Healthcare Sales - MI

Overview The Business Development Associate is responsible for generating top-of-funnel pipeline by creating access to target accounts and enabling BDM productivity. This role is a production function, not administrative support, and is critical to scaling business development performance. The Business Development Associate executes the defined territory strategy by partnering with the BDM to generate overall referral growth and increase referral volume. The position makes daily calls to prospective referral sources, creates, develops and maintains relationships and coordinates and supports sales and networking activities. This is a territory field sales role. Territory includes metro Detroit, MI and surrounding areas. Responsibilities Pipeline Generation Identify and prioritize target accountsExecute outbound outreach (calls, emails, campaigns)Schedule qualified meetings for BDMs Account Targeting & Segmentation Maintain accurate account lists and segmentationSupport territory and pod planningEnsure CRM data integrity Campaign Execution Execute local and regional outreach campaignsCoordinate with marketing initiativesSupport event-driven pipeline generation Pod Support & Alignment Partner with BDMs and Sr. BDMs to align outreach to prioritiesFocus effort on highest-value opportunitiesEnsure speed and consistency of follow-up Key KPIs Qualified meetings scheduledPipeline generated (# of new referring providers)Outreach activity levelsQualified Opportunities Created (handed to BDM)CRM accuracy and data completeness Qualifications Minimum Education Required: Associate’s degree or 2 years of equivalent experience in exercise science/physiology, sports/performance training, kinesiology Preferred: Bachelor’s degree strongly preferred Minimum Experience Required: 1-2 years of sales or healthcare experience Knowledge Skills And Abilities Market & Business Acumen – Understand target segments and prioritize high-value accountsStrategic Execution – Execute targeted outreach aligned to territory and pod prioritiesBusiness Development – Generate new opportunities through high-volume outreachRelationship Management – Establish initial rapport with prospective accountsConsultative Selling – Communicate basic value proposition to secure meetingsNegotiation & Deal Execution – Qualify opportunities and transition effectively to BDMsCollaboration & Influence – Work closely with CDs, BDMs and Sr. BDMs to align outreach effortsOperational Discipline – Maintain high activity levels and accurate CRM dataCoaching & Talent Development – Learn and apply feedback quickly Licenses and Certifications Required: Maintain valid state driver’s license Virtual Employee? Hybrid Salary Range $62,753 -- $86,286 Location/Org Data : Dept Number MI8605 Software Powered by ICIMS ReqID 2026-31835 Job Locations US-MI-Troy Job Category Corporate - Sales Pay Class Full Time