Business Development and Marketing Manager

About the Role

Hecker Fink LLP is seeking a Business Development and Marketing Manager to help drive and execute a broad range of firm and attorney marketing and business development activities across our three offices in New York, Washington, D.C., and Los Angeles. This position is an exciting opportunity for an individual seeking to play a central role in supporting the firm’s business development and marketing strategy in an inclusive workplace where lawyers and business operations professionals from diverse backgrounds feel valued, supported, and empowered to contribute, lead, and achieve their maximum potential.

Hecker Fink brings together a high-stakes, cutting-edge litigation practice serving clients across a wide range of practice areas, including commercial litigation, white-collar criminal defense and internal investigations, employment and discrimination, and complex regulatory and securities matters. The firm has also built a pioneering public interest practice geared to the great and urgent challenges of our time.

Responsibilities

• Work closely with the Director of Business Development and Marketing to advance and continuously refine a proactive marketing and business development program that supports firmwide strategic priorities.
• Support the development, tracking, and execution of individual attorney business development plans, including tracking outreach, follow-ups, and results, and ensuring milestones are aligned with the firm’s strategic goals.
• Leverage AI, CRM data, and reporting tools to improve efficiency, insight, and impact across marketing, business development, and awards processes.
• Maintain and monitor business development activity through the firm’s CRM platform by supporting user onboarding, reinforcing data standards and required fields, troubleshooting common issues, and producing meaningful reporting (including dashboards, as available) to improve data integrity and drive adoption.
• Partner with the Director to develop strategic, customized, and compelling pitch materials, capability statements, and RFP responses tailored to specific client opportunities.
• Develop, maintain, and regularly update marketing collateral, website content, practice descriptions, attorney bios, and other client-facing materials to ensure accuracy, consistency, and alignment with current priorities.
• Conduct targeted business development, client, and competitive research, including use of data analytics and AI-enabled research tools, to generate actionable insights and support strategic outreach efforts.
• Lead the preparation, coordination, and submission of legal directories and industry awards, including Chambers, Legal 500, Benchmark Litigation, and other relevant recognitions.
• Oversee and manage department projects with clearly defined deliverables, timelines, and resource requirements; track progress against goals, surface risks early, and communicate regularly with stakeholders.
• Support the team in managing the strategic and logistical aspects of attorney integration, including onboarding materials, internal communications, and external positioning.
• Collaborate with the team on the planning and execution of internal and external events, including invitation strategy, collateral development, attendee tracking, on-site execution, and post-event follow-up.
• Identify, evaluate, and recommend sponsorship, speaking, and visibility opportunities that align with firm priorities and strengthen market profile.
• Other responsibilities as needed.

Qualifications

Education and Experience

• A minimum of five (5) years of prior law firm business development and marketing experience, preferably supporting litigation teams, is highly desirable.
• Bachelor’s degree required. J.D. or advanced degree a plus.

Knowledge and Skills

• Working knowledge of CRM systems (hands-on experience with InterAction+ a plus).
• Familiarity with event planning procedures and logistics.
• Advanced knowledge and use of Microsoft Office, web editing, and email marketing software.
• Comfort using AI-enabled tools for research, drafting, analysis, and process optimization, with an understanding of responsible and confidential use in a law firm environment.
• Outstanding communication skills, excelling in both written and oral communication, and ability to develop strong relationships with attorneys and professionals at all levels, both internally and externally.
• Proactive communication of work status and updates with colleagues when necessary.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Dedicated self-starter who takes ownership of projects and follows through on their completion.
• Proactive in anticipating, communicating, and working independently and resourcefully to resolve obstacles.
• Strong customer-service orientation and ability to work well within a team as well as the ability to be a brand champion.
• Comfortable balancing tasks of varying levels of urgency and complexity, working well under pressure, and meeting tight deadlines in a fast-paced, high-volume environment.
• Flexible and available after hours and to work overtime as needed, with a "no job too big, no job too small" attitude and a collaborative, team-focused approach to juggling priorities.
• Ability to adhere to firm policies regarding the protection of confidential data and demonstrate sensitivity to (and good judgment in connection with) confidential attorney, personnel, and firm matters.
• Enthusiastic and passionate about our commitment to civil rights and public interest law, thriving when work is connected to purpose.

The successful candidate will be based in the New York area or willing to relocate and will be available to work 9:00 a.m. – 6:00 p.m. Monday through Friday. This is a hybrid position.

Pay

The expected base salary for this role ranges from $150,000 - $180,000 and is dependent on experience.

Additional Information

• You must be fully vaccinated and boosted against COVID-19 by your hire date to be eligible for starting in the role. Proof of vaccination will be required.