Business Development Advisor

Key Responsibilities

• Develop and execute targeted sales strategies to increase market share and client acquisition.
• Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
• Achieve inquiry generation and referral targets through strategic follow-up and market analysis.
• Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
• Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
• Develop and execute local marketing campaigns to increase brand visibility and engagement.
• Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.
• Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
• Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
• Track and report on key performance indicators (KPIs) and sales goals.
• Collaborate with leadership to create and implement sales and marketing plans.
• Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
• Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.
• Perform consultative sales processes, including outreach, referral qualification, and conversion.
• Provide support by conducting in-home care consultations and assisting with new care starts as needed.
• Provide feedback on market trends and business development opportunities to internal teams.
• Ensure compliance with industry regulations and company policies.
• Align business development strategies with overall business objectives.

Qualifications & Experience

• One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.
• Proven track record of meeting or exceeding sales targets and building professional relationships.
• Strong networking, presentation, and relationship-building skills.
• Ability to operate independently and manage a high level of field-based activity.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver’s license and reliable transportation required.
• Excellent communication skills, both verbal and written.
• Experience with the Montgomery, Alabama market.
• Experience in a quota carrying role.
• Experience in an outside field sales role.

Preferred Qualifications

• Experience in home care, hospice, senior living, or home health sales.
• B2B and B2C sales experience in healthcare or senior services.
• Knowledge of Medicare, VA, and private pay home care services.
• Existing relationships with local healthcare providers and senior living communities.
• Experience working with healthcare referral sources.
• Bilingual abilities (if applicable).

Key Competencies

• Relationship Building: Ability to engage and influence stakeholders at all levels.
• Communication: Strong written and verbal communication skills.
• Customer-Focused: Committed to providing best-in-class products and services.
• Results-Oriented: Proven ability to achieve and exceed sales targets.
• Self-Starter: Thrives in a self-directed environment and takes initiative.
• Innovation & Adaptability: Seeks continuous improvement and data-driven sales strategies.

Compensation & Benefits

• Competitive salary 65K/year (salary negotiation based on experience)
• Major Medical, Dental, 401k
• PTO
• Professional development opportunities
• Company car, cell phone, monthly expense account ($500)