Business Analytics Director, Retail

About the role

The Business Analytics Director, Retail role at Ashley Digital is a high-impact position that combines strong analytical rigor with strategic thinking. This role sits at the intersection of data, retail strategy, market intelligence, and business decision-making.

Responsibilities

• Analyze retail performance across stores, regions, customer segments, and channels to identify growth opportunities and operational inefficiencies.
• Develop strategic recommendations around store footprint optimization, expansion opportunities, market selection, cannibalization, retail vs. wholesale/channel strategy, pricing, and promotional effectiveness.
• Conduct competitive and market intelligence research, including competitor expansion, pricing and assortment strategies, local market dynamics, and emerging retail trends.
• Evaluate the optimal balance between digital and physical retail, including the impact of stores on customer acquisition, market penetration, fulfillment economics, and overall business performance.
• Lead complex analytical projects from problem definition through recommendation and execution support.
• Partner closely with marketing, merchandising, finance, operations, and executive leadership to support strategic planning and key business decisions.
• Identify data gaps and help shape the analytical foundations required to support more effective decision-making.
• Build analytical frameworks, business cases, and executive-ready presentations that influence strategic direction.
• Drive cross-functional initiatives and help move critical business priorities forward through data-driven insights and strong stakeholder management.
• Lead the evaluation of emerging retail technologies, analytics solutions, and data partnerships to improve customer experience, store performance, and revenue growth.

Qualifications

• 7-10 years of experience in analytics, business intelligence, data-driven strategy, or related fields, with a proven track record of translating complex data into business recommendations.
• A Bachelor's Degree in Business Analytics, Data Analytics or related field.
• Exceptional analytical and problem-solving skills, with the ability to structure ambiguous business questions into actionable analyses and recommendations.
• Experience working directly with large datasets and analytical tools to generate insights and support decision-making.
• A strong understanding of retail, e-commerce, omnichannel businesses, or consumer-facing industries.
• Highly proactive, hypothesis-driven, and comfortable operating independently in a fast-paced environment.
• Strong executive communication skills with experience presenting insights and recommendations to senior leaders.
• Ability to influence without authority and drive alignment across cross-functional teams.
• Deep curiosity about consumer behavior, market dynamics, and competitive strategy.
• Experience at firms such as McKinsey, Bain, BCG, or in-house strategy and analytics organizations is a strong plus.