Business Analyst - Resort

About the role

The Business Analyst serves as a strategic partner to hospitality operations, finance, sales, marketing, and executive leadership by transforming data into actionable business insights. This role is responsible for analyzing operational and financial performance, developing reporting solutions, identifying trends, and supporting data-driven decision-making across the organization. The Business Analyst works closely with stakeholders to understand business needs, improve processes, and delivers meaningful analytics that enhance guest satisfaction, operational efficiency, and revenue performance for Bass Pro Shops – Hospitality Division.

Responsibilities

• Analyze hospitality business performance across key areas including occupancy, ADR, RevPAR, guest satisfaction, labor productivity, food and beverage performance, marketing effectiveness, and revenue generation.
• Develop and maintain dashboards, scorecards, and recurring reports using business intelligence tools.
• Gather, document, and translate business requirements into reporting and analytical solutions.
• Create executive-level presentations and reports that communicate insights and recommendations clearly.
• Monitor KPIs and identify trends, risks, and opportunities impacting business performance.
• Conduct ad hoc analyses to support strategic initiatives and operational decision-making.
• Identify patterns and root causes through data exploration and statistical analysis.
• Provide actionable recommendations to improve efficiency, profitability, guest experience, and operational outcomes.
• Support forecasting, budgeting, and performance planning processes.
• Validate data accuracy and ensure reporting integrity across multiple systems and data sources.
• Collaborate with leaders across Operations, Revenue Management, Sales, Marketing, Finance, Human Resources, and Technology departments.
• Facilitate meetings to understand business challenges and define analytical requirements.
• Serve as a liaison between business users and technical teams to ensure solutions meet business objectives.
• Provide training and support to end users regarding reports, dashboards, and business intelligence tools.
• Evaluate existing reporting processes and identify opportunities for automation and standardization.
• Recommend enhancements to data governance, reporting structures, and performance measurement practices.
• Participate in business intelligence and data warehouse projects.
• Support implementation and adoption of new analytics tools and technologies.

Requirements

• Minimum Degree Required: Bachelor’s Degree in Business Administration, Information Systems, Data Analytics, Finance, Hospitality Management, Statistics, or related field.
• 2–5 years of experience in business analysis, business intelligence, data analytics, or related roles.

Knowledge, Skills, and Ability

• Experience working with large datasets, reporting tools, and business intelligence platforms.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel.
• Experience with SQL and data querying.
• Strong communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience in hospitality, hotels, resorts, vacation ownership, travel, or tourism industries.
• Knowledge of hospitality systems such as PMS, POS, CRM, revenue management, labor management, or guest experience platforms.
• Understanding of hospitality KPIs including Occupancy, ADR, RevPAR, GOP, guest satisfaction scores, and labor metrics.
• Experience with data warehousing, ETL processes, or cloud analytics platforms.
• Certification in Business Analysis, Data Analytics, or Business Intelligence.
• Strong business acumen and understanding of hospitality operations.
• Ability to interpret complex data and present findings to both technical and non-technical audiences.
• Excellent organizational and project management skills.
• Strong attention to detail and commitment to data accuracy.
• Ability to work independently and collaboratively within cross-functional teams.
• Proficiency in data visualization and storytelling techniques.
• Continuous learning mindset with an interest in emerging analytics technologies.

Travel Requirements

None.

Physical Requirements

• Regularly walks, sits, stands and does computer work.
• Seldom/Never lifts up to 50 lbs.

Benefits

• Discounts on retail merchandise, restaurants, world-class resorts and conservation attractions.
• Medical, Dental, Vision.
• Health Savings Account.
• Flexible Spending Account.
• Voluntary benefits.
• 401k Retirement Savings.
• Paid holidays, vacation, and sick time.
• Bass Pro Cares Fund.