Business Analyst, Digital and Customer Experience
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We have content for: Position Summary (could be About the role). Responsibilities (Key Job Responsibilities). Requirements (Required Qualifications). Skills & Competencies (Skills). Benefits (Benefits). Schedule (Work Environment & Alignment Schedule Requirements). Also maybe KPIs? Not a required heading; could be part of Responsibilities? But we can include as part of Responsibilities or separate? The instruction: Use headings for those specific labels. We can include sections for About the role (position summary), Responsibilities, Requirements, Skills, Benefits, Schedule. Pay not present, so omit. Also include maybe Qualifications? The posting has Required Qualifications (Education & Experience). Could map to Qualifications heading. But we already have Requirements heading; maybe separate Qualifications and Skills. The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have both Requirements and Qualifications if content distinct. The posting has "Required Qualifications" with Education & Experience, Tooling, Methodology, Industry Context. Then "Skills & Competencies". So we can have Requirements (maybe for Responsibilities?), but better: Use Requirements for the Responsibilities? Actually typical: Responsibilities separate, Requirements separate (education/experience), Qualifications maybe similar. But we have both Required Qualifications and Skills & Competencies. We'll map:
- About the role: Position Summary.
- Responsibilities: Key Job Responsibilities (including sub-bullets).
- Requirements: Required Qualifications (Education & Experience, Tooling, Methodology, Industry Context).
- Qualifications: maybe not needed; but we could combine Requirements and Qualifications? The instruction says prefer few substantive sections over many thin ones. Could merge Required Qualifications and Skills & Competencies into Requirements and Skills sections. But we have both; we could treat Required Qualifications as Requirements, and Skills & Competencies as Skills. That seems fine.
- Skills: Skills & Competencies.
- Benefits: Benefits section (including ABOUT BARRE3 etc). We need to include all substantive info; we should not include boilerplate like EEO etc. The Benefits section includes "WHAT YOU GET:" list. Also includes "ABOUT BARRE3" and diversity statement; those are not benefits but maybe part of About the company. Could be omitted? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The diversity statement is not boilerplate but could be considered EEO? It's about diversity commitment; might be considered EEO/equal-opportunity boilerplate. Safer to remove that. Keep only the "WHAT YOU GET:" list. Also maybe keep "ABOUT BARRE3" as company description? Not a benefit; could be considered About the role? Not needed. We'll keep only the benefits list.
- Schedule: Work Environment & Alignment Schedule Requirements (must be available 8-5pm in own time zone, occasional availability for other zones). Also maybe mention hybrid working environment? That's under Benefits? Actually "flexible, hybrid working environment" is under Benefits. So schedule section includes core hours.
We must not repeat job title. Use for each section heading. Use - for lists. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points from responsibilities, requirements, skills, benefits, schedule.
Let's extract.
Position Summary paragraph: "Reporting to the Sr. Manager of Digital Experience and Technology, the Business Analyst, Digital and Customer Experience (BA) serves as the operational bridge between digital marketing, creative, and engineering development teams. This position is responsible for gathering and translating internal business requirements, customer feedback, and marketing goals into clear, detailed user stories for the engineering backlog. The BA leads the daily execution of website content updates, online video configuration, User Acceptance Testing (UAT), process mapping, and online customer support. They should be obsessed with the digital client journey on our website and on our product, always ensuring there are no details missed or errors overlooked, and always looking for ways to improve using data insights and event tracking to create useful change. Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA"
We need to keep that primary residence requirement. That's substantive; include in About the role paragraph.
Responsibilities: Under "Key Job Responsibilities" there are several bullet-like sections:
- Requirement Elaboration: Partner with the Sr Manager of Digital Experience and Technology to translate business needs into detailed user stories, and clear acceptance criteria for engineering delivery.
- Backlog Execution: Own the drafting, maintenance, and triage of technical tickets in Jira/Asana, ensuring developers have comprehensive reproduction steps, technical context, and screenshots. Collaborate with engineers to complete tasks, according to our definition of done.
- UAT Ownership: Act as the primary internal tester for new feature releases, system enhancements, and bug fixes across all digital platforms. Work closely with external QA resources to build out thorough and comprehensive manual and automated testing.
- Defect Management: Triage bugs, track resolution timelines, and verify fix deployments to prevent issues from reaching production environments
- Website and Digital Product Support
- Marketing Implementation Support: Implement seasonal campaign takeovers, landing page launches, and promotion deployments, ensuring pricing logic, promo triggers, and tracking links perform flawlessly. Work closely with marketing and creative teams to create assets needed for successful campaigns.
- Online video management: Merchandise online workout videos, collections, and instructors for barre3 online with correct metadata, tagging, and publication dates. Work closely with the production team and their process to ensure all videos are ready for publication.
- Studio website management: collaborate with new studio opening team to ensure studio locations websites are published and updated with correct studio data and integrations.
- Journey Audits: Continuously audit digital user journeys (navigation paths, call-to-action buttons, checkout flows, and membership sign-ups) across online.barre3.com and mobile apps to ensure zero broken paths
- Customer support: manage our customer support inbox through Intercom, troubleshooting issues, responding to feedback, and routing questions to other internal stakeholders.
- Documentation: update and create clear documentation for internal processes and configurations.
- Data and Analytics
- Engagement metrics: Create reports in Mixpanel, Excel, or elsewhere to track user behaviors and derive insights to drive growth.
- Third Party Integrations: Understand digital architecture with third party integrations to understand how data flows from system to system.
- End to end data management: Manage our event taxonomy and validate event and properties tracked flow correctly through systems.
- Segmentation: support Performance Marketing team to create meaningful client segments with tested logic and validation.
- Voice of customer insights: Analyze user feedback, recurring support ticket trends, and system error logs to recommend actionable platform enhancements and operational efficiencies
We need to turn each of these into list items. Could group under subheadings? Not required; just a flat list.
Requirements (Required Qualifications):
- Experience: 3+ years of experience as a Business Analyst, Systems Analyst, or Digital Product Coordinator in a marketing technology, e-commerce, or digital subscription environment.
- Tooling: Direct experience working with ticketing systems (Jira, Asana, Airtable), Content Management Systems, Intercom, customer data platforms (Segment), and reporting tools (Mixpanel). Experience with Iterable is preferred.
- Methodology: Proven experience writing user stories, executing UAT protocols, interfacing with customers, and collaborating across different marketing, operations, and engineering teams.
- Industry Context: Familiarity with subscription models, franchise ecosystems, or health and wellness platforms is a plus
Skills & Competencies:
- Analytical & Detail-Oriented: Exceptional skill in breaking down complex business requests into granular requirements and catching edge-case flaws
- Cross-Functional Communication: Outstanding written and verbal communication skills to effectively translate between technical engineering teams and non-technical business stakeholders
- Process Driven: Disciplined approach to maintaining organized backlogs, structured documentation, and reliable testing workflows
- Problem Solving & Initiative: Proactive mindset to identify blockers early, recommend practical solutions, and drive tasks to completion
- Time management: Full autonomy to prioritize daily tasks and meet hard deadlines.
Benefits (WHAT YOU GET):
- A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office
- Generous medical, dental and vision plans
- Paid holidays, sick and vacation time to empower a healthy work-life balance
- A competitive salary with 401k company-matching, because we care about your future
- Free unlimited access to barre3 online and Portland barre3 classes
Schedule:
- Must be available during 8-5pm in your own time zone.
- Occasional availability may be required to meet needs in other time zones.
We also have "Core Value Alignment: Embodies barre3 core values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen". This could be considered part of Requirements or maybe a separate section? Not in the list of headings; we could omit as it's maybe fluff but it's substantive. Could include under Requirements or Skills? Probably better to include under Requirements as a bullet? But the instruction: only include sections when posting has real specific content for it. We could add a section "Core Values" but not in allowed headings. Better to incorporate into Requirements or Skills as a bullet. Since it's about alignment, maybe include under Requirements as a bullet.
We must not include boilerplate like EEO etc. We'll exclude the diversity statement.
Now produce HTML fragment.
Structure:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Benefits
- ...
...
Schedule
- ...
...
Make sure to preserve all details exactly as written, but we can rephrase slightly? Must not invent or summarize away detail. We can keep the wording close.
Let's craft.
About the role paragraph: combine the summary and primary residence.
Paragraph: "Reporting to the Sr. Manager of Digital Experience and Technology, the Business Analyst, Digital and Customer Experience (BA) serves as the operational bridge between digital marketing, creative, and engineering development teams. This position is responsible for gathering and translating internal business requirements, customer feedback, and marketing goals into clear, detailed user stories for the engineering backlog. The BA leads the daily execution of website content updates, online video configuration, User Acceptance Testing (UAT), process mapping, and online customer support. They should be obsessed with the digital client journey on our website and on our product, always ensuring there are no details missed or errors overlooked, and always looking for ways to improve using data insights and event tracking to create useful change. Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA."
Now responsibilities list items. We'll need to capture each bullet.
I'll create list items:
- Partner with the Sr Manager of Digital Experience and Technology to translate business needs into detailed user stories, and clear acceptance criteria for engineering delivery.
- Own the drafting, maintenance, and triage of technical tickets in Jira/Asana, ensuring developers have comprehensive reproduction steps, technical context, and screenshots; collaborate with engineers to complete tasks according to the definition of
- for lists. Use
for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all bullet points from responsibilities, requirements, skills, benefits, schedule. Let's extract. Position Summary paragraph: "Reporting to the Sr. Manager of Digital Experience and Technology, the Business Analyst, Digital and Customer Experience (BA) serves as the operational bridge between digital marketing, creative, and engineering development teams. This position is responsible for gathering and translating internal business requirements, customer feedback, and marketing goals into clear, detailed user stories for the engineering backlog. The BA leads the daily execution of website content updates, online video configuration, User Acceptance Testing (UAT), process mapping, and online customer support. They should be obsessed with the digital client journey on our website and on our product, always ensuring there are no details missed or errors overlooked, and always looking for ways to improve using data insights and event tracking to create useful change. Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WA" We need to keep that primary residence requirement. That's substantive; include in About the role paragraph. Responsibilities: Under "Key Job Responsibilities" there are several bullet-like sections: - Requirement Elaboration: Partner with the Sr Manager of Digital Experience and Technology to translate business needs into detailed user stories, and clear acceptance criteria for engineering delivery. - Backlog Execution: Own the drafting, maintenance, and triage of technical tickets in Jira/Asana, ensuring developers have comprehensive reproduction steps, technical context, and screenshots. Collaborate with engineers to complete tasks, according to our definition of done. - UAT Ownership: Act as the primary internal tester for new feature releases, system enhancements, and bug fixes across all digital platforms. Work closely with external QA resources to build out thorough and comprehensive manual and automated testing. - Defect Management: Triage bugs, track resolution timelines, and verify fix deployments to prevent issues from reaching production environments - Website and Digital Product Support - Marketing Implementation Support: Implement seasonal campaign takeovers, landing page launches, and promotion deployments, ensuring pricing logic, promo triggers, and tracking links perform flawlessly. Work closely with marketing and creative teams to create assets needed for successful campaigns. - Online video management: Merchandise online workout videos, collections, and instructors for barre3 online with correct metadata, tagging, and publication dates. Work closely with the production team and their process to ensure all videos are ready for publication. - Studio website management: collaborate with new studio opening team to ensure studio locations websites are published and updated with correct studio data and integrations. - Journey Audits: Continuously audit digital user journeys (navigation paths, call-to-action buttons, checkout flows, and membership sign-ups) across online.barre3.com and mobile apps to ensure zero broken paths - Customer support: manage our customer support inbox through Intercom, troubleshooting issues, responding to feedback, and routing questions to other internal stakeholders. - Documentation: update and create clear documentation for internal processes and configurations. - Data and Analytics - Engagement metrics: Create reports in Mixpanel, Excel, or elsewhere to track user behaviors and derive insights to drive growth. - Third Party Integrations: Understand digital architecture with third party integrations to understand how data flows from system to system. - End to end data management: Manage our event taxonomy and validate event and properties tracked flow correctly through systems. - Segmentation: support Performance Marketing team to create meaningful client segments with tested logic and validation. - Voice of customer insights: Analyze user feedback, recurring support ticket trends, and system error logs to recommend actionable platform enhancements and operational efficiencies We need to turn each of these into list items. Could group under subheadings? Not required; just a flat list. Requirements (Required Qualifications): - Experience: 3+ years of experience as a Business Analyst, Systems Analyst, or Digital Product Coordinator in a marketing technology, e-commerce, or digital subscription environment. - Tooling: Direct experience working with ticketing systems (Jira, Asana, Airtable), Content Management Systems, Intercom, customer data platforms (Segment), and reporting tools (Mixpanel). Experience with Iterable is preferred. - Methodology: Proven experience writing user stories, executing UAT protocols, interfacing with customers, and collaborating across different marketing, operations, and engineering teams. - Industry Context: Familiarity with subscription models, franchise ecosystems, or health and wellness platforms is a plus Skills & Competencies: - Analytical & Detail-Oriented: Exceptional skill in breaking down complex business requests into granular requirements and catching edge-case flaws - Cross-Functional Communication: Outstanding written and verbal communication skills to effectively translate between technical engineering teams and non-technical business stakeholders - Process Driven: Disciplined approach to maintaining organized backlogs, structured documentation, and reliable testing workflows - Problem Solving & Initiative: Proactive mindset to identify blockers early, recommend practical solutions, and drive tasks to completion - Time management: Full autonomy to prioritize daily tasks and meet hard deadlines. Benefits (WHAT YOU GET): - A flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office - Generous medical, dental and vision plans - Paid holidays, sick and vacation time to empower a healthy work-life balance - A competitive salary with 401k company-matching, because we care about your future - Free unlimited access to barre3 online and Portland barre3 classes Schedule: - Must be available during 8-5pm in your own time zone. - Occasional availability may be required to meet needs in other time zones. We also have "Core Value Alignment: Embodies barre3 core values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen". This could be considered part of Requirements or maybe a separate section? Not in the list of headings; we could omit as it's maybe fluff but it's substantive. Could include under Requirements or Skills? Probably better to include under Requirements as a bullet? But the instruction: only include sections when posting has real specific content for it. We could add a section "Core Values" but not in allowed headings. Better to incorporate into Requirements or Skills as a bullet. Since it's about alignment, maybe include under Requirements as a bullet. We must not include boilerplate like EEO etc. We'll exclude the diversity statement. Now produce HTML fragment. Structure:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Benefits
- ... ...
Schedule
- ... ...