Business Analyst – Consumer Packaged Goods (CPG) Domain - w2
Job Summary
We are seeking an experienced Business Analyst with strong CPG domain knowledge to support business operations, data-driven decision-making, and digital transformation initiatives. The ideal candidate will analyze business processes, gather requirements, coordinate with cross-functional teams, and support solutions that improve efficiency across supply chain, sales, marketing, manufacturing, and retail execution.
Key Responsibilities
Business Requirements & Analysis
Gather, document, and validate business requirements from stakeholders across CPG functions (Sales, Trade Marketing, Supply Chain, Category Management, Finance).
Translate business needs into clear functional specifications and user stories.
Analyze current processes and identify areas for improvement or automation.
Domain-Specific CPG Responsibilities
Support initiatives related to:
Demand Planning & Forecasting
Trade Promotions Management (TPM/TPO)
Retail Execution & Merchandising
Pricing & Revenue Growth Management (RGM)
Supply Chain Optimization (Inventory, Distribution, Logistics)
New Product Introduction (NPI)
Work with sales and category teams to analyze market share, POS data, Nielsen/IRI, and shopper insights.
Data Analysis & Reporting
Analyze large datasets to uncover trends, patterns, and insights.
Create dashboards/reports using tools such as Power BI, Tableau, Excel, or similar.
Work closely with data engineering teams to ensure accurate CPG data flows.
Cross-Functional Collaboration
Partner with product managers, data teams, IT teams, and business units to deliver solutions.
Facilitate workshops, JAD sessions, sprint planning, and UAT.
Act as a bridge between technical and business teams.
Project Management & Delivery
Develop project documentation: BRD, FRD, process flows, use cases, test cases.
Manage timelines, risks, and dependencies for CPG-related projects.
Support user training, change management, and deployment activities.
Required Skills
5+ years of experience as a Business Analyst.
Strong knowledge of Consumer Packaged Goods (CPG) industry processes.
Experience with demand planning, trade promotions, sales analytics, or supply chain operations.
Strong analytical and problem-solving skills.
Proficiency in SQL, Excel, Power BI/Tableau.
Experience with Agile/Scrum methodologies.
Excellent communication and stakeholder management skills.
Preferred / Nice-to-Have Skills
Experience with Nielsen, IRI, SAP ECC/S4 HANA, APO, TPM, or retail analytics tools.
Exposure to digital transformation or D2C/eCommerce projects.
Knowledge of data modelling and data warehousing concepts.
Certification: CBAP, CCBA, Product Owner (CSPO), Scrum Master (CSM).
Education
Bachelor’s degree in Business, Information Systems, Supply Chain, or related field.
MBA preferred but not mandatory.