Business Analyst

About the role

We're looking for a commercially curious Business Analyst to join a fast-paced, insight-led team within a leading CPG business. This is a critical support role sitting at the heart of our commercial operation—you'll be the analytical engine that powers our Key Account team, turning data into decisions and stories into strategy. You'll work across our iconic consumer goods brands like MONDAY Haircare, DAISE, Millie Moon, and Rascals + Friends, as well as our toy brands like X-Shot, Bunch of Balloons, and Mini Brands, helping launch exciting new brands to market.

Responsibilities

• Sales Performance & Reporting
  • Own weekly, monthly, and ad-hoc trade performance reporting across key retail customers.
  • Build and maintain dashboards and scorecards that track sell-out, distribution, share of shelf, and promotional uplift.
  • Monitor and report on sales KPIs versus targets, identifying risks and opportunities and presenting findings to the wider commercial team.
  • Serve as the 'single source of truth' for your portfolio's sales data, ensuring consistency across internal reporting and customer submissions.
• Promotional & Trade Analysis
  • Analyse promotional activity and calculate incremental ROI, comparing results against forecast and prior period to evaluate effectiveness.
  • Support the development and post-evaluation of Joint Business Plan (JBP) activities, quantifying customer investment and return.
  • Flag promotion compliance issues and track retailer execution in-store and online.
• Range Review & Category Support
  • Prepare customer-ready category and brand presentations to support range reviews, line extensions, and new product listings.
  • Leverage scan data and shopper insights (Quantium, NIQ/NielsenIQ, Circana/IRI) to build compelling category stories that support ranging decisions.
  • Track distribution gains and losses across SKUs, flagging delisted lines and recommending corrective strategies.
  • Support NPD (new product development) launches by modelling sales projections, tracking sell-in, and reporting on early sell-out performance.
• Cross-Functional Collaboration
  • Partner with Marketing to align promotional calendars, measure campaign performance, and support activation planning.
  • Work with Supply Chain and Demand Planning to flag forecast variances and ensure stock availability during key promotional periods.
  • Collaborate with Finance on trade spend accuracy, budget tracking, and monthly P&L commentary.
  • Support the broader Sales team with ad-hoc analysis, competitive benchmarking, and market intelligence.

Requirements

• Confident in Microsoft Excel (formulas, PivotTables) and comfortable building clean, insight-led PowerPoint slides.
• A naturally curious, commercial mindset—when you see a number, you want to know the story behind it.
• Sharp attention to detail and the ability to juggle multiple tasks and deadlines at once.
• A clear communicator who can explain data simply to people who aren't analysts.
• Genuine interest in FMCG, retail, or consumer data; no direct experience required.

Qualifications

• Exposure to a major retail data platform (Quantium, NIQ/NielsenIQ Scan, Circana/IRI, Coles 360, or similar)—through study, internship, or work experience.
• Experience in a Sales Analyst, Category Analyst, Commercial Analyst, or Account Executive support role; CPG experience is a bonus.
• A Bachelor's degree in Business, Commerce, Marketing, Economics, or a related discipline.
• Familiarity with data visualisation tools like Power BI or Tableau.

Skills

• Moves fast without sacrificing accuracy—knows when good enough is good enough, and when precision matters.
• Takes ownership of their numbers and isn’t afraid to challenge assumptions or push back with data.
• Naturally collaborative—works across Sales, Marketing, Finance, and Supply Chain and builds trust quickly.
• Brings commercial curiosity—doesn’t just report what happened, but wants to understand why and what to do about it.
• Thrives in a high-growth, entrepreneurial environment where priorities can shift and no two weeks look the same.

Benefits

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration