Business Analyst

Sony Interactive Entertainment, a subsidiary of Sony Corporation, is renowned for delivering innovative gaming experiences and digital entertainment solutions worldwide. With a focus on creating immersive and engaging content, the company manages popular platforms such as PlayStation and PlayStation Network. Committed to advancing the gaming industry, Sony Interactive Entertainment combines cutting-edge technology with creative excellence to provide consumers with high-quality gaming hardware, software, and digital services. The organization fosters a dynamic and inclusive work environment that values innovation, collaboration, and diversity.

About the role

We are seeking a highly skilled Staff Business Analyst to join our PlayStation Store team in San Mateo, CA. This senior individual-contributor role is pivotal in driving strategic initiatives within our Direct-to-Consumer business units, including PlayStation Store and PlayStation Direct. The successful candidate will be responsible for translating complex commercial opportunities into clear business requirements and operational changes, leveraging experimentation and data-driven insights to influence decision-making at senior levels. This position requires collaboration across cross-functional teams—including product, data analytics, data science, and engineering—to ensure that new features and initiatives meet business objectives. The role emphasizes decision quality, experimentation, and commercial impact, without ownership of product roadmaps or delivery teams.

Qualifications

• 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail sectors.
• Bachelor’s degree or equivalent in Business, Economics, Data Science, or related fields preferred.
• Proven ability to decompose complex business problems into structured questions and actionable requirements.
• Strong partnership experience with product, engineering, and data science teams to deliver solutions aligned with business needs.
• Deep understanding of experimentation, measurement, and data-driven decision-making.
• Knowledge of unit economics, ROI analysis, and commercial metrics.
• Excellent executive communication skills, capable of explaining complex concepts clearly and credibly.
• Experience mapping and improving business processes through automation and operational efficiencies.
• Ability to challenge assumptions and build arguments using financial reasoning and data insights.
• Familiarity with AI/ML concepts, personalization frameworks, and decision automation is a plus.
• Experience working in global, cross-functional environments is advantageous.

Responsibilities

• Lead complex business analyses for high-impact initiatives related to digital commerce, personalization, subscriptions, and publishing operations.
• Translate commercial objectives into measurable business requirements and operational changes.
• Partner with product, engineering, data analytics, and data science teams to ensure alignment between business needs and technical solutions.
• Design, execute, and evaluate experiments around personalization, revenue growth, and operational improvements.
• Map existing business processes and guide teams through process improvement and automation initiatives to enhance operational efficiencies.
• Influence senior stakeholders through structured problem framing, financial reasoning, and data-backed recommendations.
• Mentor team members in business analysis methodologies, AI/ML concepts, and product development best practices.
• Support the organization in decision-making processes by providing actionable insights and strategic guidance.

Benefits

• Competitive salary package aligned with industry standards.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plans with company matching contributions.
• Paid time off, holidays, and flexible work arrangements.
• Opportunities for professional development and continuous learning.
• Inclusive and diverse workplace culture that values innovation and collaboration.