Branding & Marketing Specialist

Responsibilities

• Ensure all marketing and communications follow brand guidelines, voice, and strategic positioning across three different Magnera sub-branded businesses.
• Aid in campaign ideation and building, collateral development, and digital strategy for new product launches within the Infrastructure portfolio of brands/products at Magnera.
• Maintain marketing calendars, project timelines, content trackers, and reporting tools to ensure effective execution and visibility across initiatives.
• Align branded marketing deliverables with strategic direction from Product Line Management, Sales, and Marketing functions.

Key Responsibilities

• Branded Marketing Execution
• Creative & Collateral Development
• Content & Copywriting
• Digital & Social Media Support

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field
• 1–3 years of professional experience preferred; Strong early-career candidates with relevant internships or project experience are encouraged to apply.
• Proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop); experience with Canva or similar design platforms is a plus.
• Proficiency in full Office Suite (Word, Excel, PowerPoint).
• Experience with website content management systems, email marketing platforms, and social media management tools is preferred.
• Willingness to travel 10–20%

Core Competencies

• Excellent written, verbal, and interpersonal communication skills; experience creating content for technical audiences is a plus.
• Strong creative and visual communication abilities with a keen eye for detail and brand consistency.
• Proven ability to manage projects from concept through execution while balancing multiple priorities.
• Analytical mindset with the ability to interpret data, assess results, and optimize marketing performance.
• Highly organized, with strong attention to detail and a commitment to maintaining accurate project documentation, timelines, and tracking systems.
• Self-motivated and proactive, with the ability to work independently while collaborating effectively across functions.
• Comfortable working in a fast-paced, cross-functional environment with marketing, sales, product management, and leadership teams.