Brand Writer

About the Role

As the Brand Writer at Persona, you will be part of the Brand Design Studio, our in-house team responsible for crafting brand narratives, campaigns, and activations across all aspects of Persona. This includes GTM initiatives, events, internal people brand, and employee programs. You'll tackle complex subjects like compliance, fraud, security, and systems, translating them into engaging narratives that resonate with diverse audiences. This is an opportunity to shape Persona's brand voice from the ground up, as we enter a new chapter with a rebrand underway.

Responsibilities

• Develop and execute brand storytelling across various channels, including websites, campaigns, product launches, events, OOH initiatives, videos, social media, and internal communications.
• Collaborate with brand designers, content marketing, and cross-functional teams from the initial brief stage, shaping ideas and concepts rather than just writing copy.
• Translate technically dense subjects into accessible, engaging narratives for non-experts.
• Work with GTM teams to refine and curate Persona's brand voice across different audiences, ensuring consistency while adapting to specific needs.
• Evolve and document Persona's voice and tone, creating practical guidelines based on shipped work.
• Provide feedback and support to partners across the company to elevate the quality of writing.
• Identify unassigned opportunities for brand storytelling, creating new formats and pieces that enhance the brand.
• Foster a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders.

Requirements

• 6+ years of experience with a portfolio demonstrating evolution from brief to concept to final piece.
• Ability to write with personality and perspective about serious topics, balancing creativity with credibility.
• Experience writing across various mediums and audiences, adapting the brand voice while maintaining consistency.
• Proven track record of helping shape a brand voice rather than inheriting an established one.
• Self-directed project management skills across multiple work streams in a fast-paced environment.
• Strong communication skills to align cross-functional and executive stakeholders.
• Collaborative approach, working closely with design, content, marketing, and other teams to ideate and refine writing.
• Curiosity about how things work, particularly the problems Persona solves for customers and the tensions inherent in those solutions.

Qualifications

• Both agency and in-house experience is a significant plus.
• Experience writing for regulated, trust-sensitive, or safety-adjacent subjects.
• Employer brand, recruiting, or internal communications experience is advantageous.

Benefits

For full-time US-based employees, Persona offers benefits including medical, dental, and vision insurance, a 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, and wellness benefits.

For full-time UK employees, benefits include private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, and co-working stipend.

As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are and will have no impact on hiring decisions.