Brand Voice Lead—Systems

About the role

The Brand Voice Lead, Systems at Fin is responsible for shaping how the company communicates its brand and products across various touchpoints. This role involves developing messaging frameworks, refining copy, and building practical writing systems that support scale.

Responsibilities

• Evolve Fin's verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints.
• Create messaging frameworks that clarify complex products, technologies, and ideas with clarity and conviction.
• Write and refine high-quality copy across formats such as websites, videos, podcasts, presentations, and executive narratives.
• Partner with Brand, Product Marketing, Product, and Design teams to ensure alignment, clarity, and consistency across channels.
• Build and maintain practical writing systems, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows.
• Identify and address friction in writing workflows, recommending smarter ways of working that improve quality, consistency, and speed.
• Use AI tools to strengthen writing processes, support content development, and help cross-functional partners create with more confidence and less guesswork.
• Provide thoughtful editing, feedback, and guidance to raise the quality of writing across projects and teams.
• Contribute to the ongoing evolution of Fin's verbal identity as the company grows and evolves.

Requirements

• 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house.
• An exceptional portfolio demonstrating strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency.
• Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels.
• Outstanding writing and editing skills, with the ability to move between strategic thinking and hands-on execution.
• A strong editorial judgment and taste, with the ability to simplify complex ideas into clear, compelling narratives.
• Fluency with AI tools such as ChatGPT, Claude, Claude Code, and other emerging creative technologies, along with a clear point of view on how they can improve creative workflows.
• Experience building AI-native writing resources such as prompt libraries, reusable workflows, editorial evaluations, or structured guidance that helps people create stronger on-brand communication.
• Experience collaborating with cross-functional partners across Brand, Product Marketing, Product, Design, and leadership-facing workstreams.
• A systems mindset and a habit of turning one-off solutions into repeatable practices that help teams work better.
• Experience guiding non-writers through editing, frameworks, and practical support.

Qualifications

• Fluent in English.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.
• Ability to manage multiple projects simultaneously.
• Passion for technology and its impact on business.

Skills

• Exceptional writing and editing skills.
• Strong editorial judgment and taste.
• Experience with AI tools and technologies.
• Systems mindset and habit of turning one-off solutions into repeatable practices.
• Collaborative and team-oriented approach.

Benefits

• Competitive salary and meaningful equity.
• Comprehensive medical, dental, and vision coverage.
• Regular compensation reviews.
• Unlimited access to Claude Code and best-in-class AI tools.
• Flexible paid time off policy.
• Paid Parental Leave Program.
• 401(k) plan & match.
• Fun events for employees, friends, and family!