Brand Strategy Marketing Lead

About the role

We are seeking an experienced Brand Marketing Strategy Lead to develop and execute brand strategy, annual business plans, integrated marketing campaigns, and strategic partnerships. This role will lead agency relationships, manage budgets and KPIs, oversee creative development, and present performance insights and recommendations to senior leadership.

Responsibilities

• Develop and lead brand strategy
• Build annual business plans, including goals, strategies, key initiatives, budgets, and KPIs
• Monitor campaign performance across creative, web, social, and other consumer channels
• Analyze marketing results and translate findings into actionable recommendations
• Manage agency relationships, scopes of work, staffing, and fees
• Present business results, campaign performance, and recommendations to leadership
• Lead creative development for brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing initiatives
• Provide strategic direction to creative agencies, partners, and vendors
• Support commercial production, including attendance at shoots
• Ensure campaigns align with overall brand and business objectives
• Support brand sponsorships, partnerships, events, and asset development
• Lead or support special marketing initiatives, including export marketing and major partnership programs
• Partner with field teams, dealers, and DAAs across Tier 1, Tier 2, and Tier 3 marketing efforts
• Manage multiple projects, priorities, and budgets simultaneously

Requirements

• Bachelor's degree in Marketing, Business Management, or a related field
• 10+ years of brand marketing, strategic marketing, or advertising experience; automotive experience preferred
• Strong experience developing brand strategies and annual business plans
• Experience managing marketing budgets, KPIs, campaign performance, and optimization
• Proven experience leading creative agencies as the client, including SOW, staffing, and fee management
• Knowledge of traditional, digital, social, experiential, and integrated marketing campaigns
• Experience managing brand partnerships and sponsorships
• Strong project management, stakeholder management, and executive presentation skills
• Experience leading and developing direct reports
• Advanced proficiency in PowerPoint and Excel
• Comfortable using AI tools such as Microsoft Copilot and ChatGPT
• Strong analytical skills with the ability to turn marketing data into clear business recommendations

Skills

• Brand strategy development
• Annual business planning
• Integrated marketing campaign management
• Agency relationship management
• Budget and KPI management
• Creative direction and production oversight
• Presentation and storytelling to senior leadership
• Project and stakeholder management
• Proficiency in PowerPoint and Excel
• Experience with AI tools (Microsoft Copilot, ChatGPT)
• Analytical and data‑driven decision making

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital coverage
• 401(k) Retirement Plan (pre‑tax and Roth post‑tax contributions)
• Life Insurance (Voluntary Life & AD&D for employee and dependents)
• Short and long‑term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Pay

The pay range for this position is $51.02 - $57.82 per hour. Individual compensation offered within this range will depend on qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job‑related factors.

Schedule

This is a Contract position based out of Torrance, CA. The role is fully onsite.