Brand Strategy Manager

Company Overview

Founded in 1947 and headquartered in Schofield, Wisconsin, Wausau Supply Company provides top‑quality building materials to authorized retailers across the United States. As a 100% employee‑owned company, we distribute materials from leading manufacturers and offer high‑quality manufactured brands such as Diamond Kote Siding System, Waudena, ChamClad, and Taylor Entrance Systems. With nineteen distribution centers and five fabrication and finishing facilities nationwide, we are dedicated to innovation, safety, service, and integrity.

Benefits

• 3 weeks paid vacation within 1st year
• 9 paid holidays
• 100% Employee Owned
• Employee Stock Ownership Program (ESOP)
• 401(k) Retirement Fund – additional employee contribution opportunity
• Health, Dental, Vision, Short‑Term/Long‑Term Disability
• Employee Assistance Program
• Opportunity for advancement
• Training and development
• Employee Material Purchase Program

Responsibilities

• Develop long‑term brand strategies, positioning frameworks, and growth roadmaps for proprietary manufactured brands.
• Conduct and interpret market research, category analysis, and consumer insights to guide brand direction and innovation opportunities.
• Lead Associate Brand Managers; set priorities, provide coaching, and manage workflow for the in‑house brand portfolio.
• Partner with cross‑functional teams to ensure brand strategies align with company goals, customer needs, and product roadmaps.
• Build compelling brand narratives and value propositions grounded in research and insights.
• Collaborate with marketing capabilities, creative, and digital teams to ensure execution aligns with strategic intent.
• Monitor portfolio performance, brand health metrics, and market trends; translate findings into strategic recommendations.
• Manage brand architecture, naming conventions, and guidelines for proprietary product lines.
• Present insights and strategic recommendations to leadership and cross‑functional teams.
• Manage budgets and allocate resources for research, strategy development, and testing initiatives.

Skills and Abilities

• Strong strategic thinking with the ability to translate data into brand direction.
• High analytical capability with experience in research interpretation and insight generation.
• Excellent leadership and mentoring skills; ability to guide Associate Brand Managers.
• Strong communication and storytelling abilities to champion brand vision.
• Ability to collaborate with diverse internal teams at both strategic and tactical levels.
• Skilled in market analysis, segmentation, and competitive assessments.
• Strong project management skills with ability to manage multiple strategic initiatives.
• Creative problem‑solving with a future‑focused mindset.

Qualifications

• Degree in Marketing, Business, or related field (3+ years).
• 3–5 years of experience in brand management, product marketing, or strategic marketing.
• Experience with manufactured or proprietary brands preferred.
• Background in B2B and B2C environments preferred.

Working Conditions

• General office environment with continuous sitting and heavy computer usage.
• Occasional short‑term out‑of‑town travel.
• Overtime may be required during key strategic planning periods or major initiatives.
• Ability to lift 50 pounds.
• Reports to Director of Marketing.

Conclusion

The Brand Strategy Manager exemplifies Wausau Supply’s high standards, operating with integrity, ownership, and a strategic mindset. As an ESOP owner, this role acts with accountability and long‑term thinking, shaping the future of our proprietary brands through insight‑driven strategy, strong leadership, and a deep passion for building category‑leading brand experiences.