Brand Strategy Manager

About the Role

The Brand Strategy team at theSkimm is a group of experienced, creative, and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with. As part of the Everyday Health Group, theSkimm is uniquely positioned to deliver powerful, health- and lifestyle-driven storytelling.

As our Brand Strategist, you will act as the dedicated strategy lead and subject matter expert for our Health & Wellness and Pharmaceuticals verticals. In this role, you will lead day-to-day RFP responses, proactively pitch custom ideas, and build smart, creative programs that integrate theSkimm’s editorial voice, social presence, and branded content capabilities—translating complex health and lifestyle brand objectives into high-impact campaigns that resonate with our audience.

Responsibilities

• Act as the strategic expert for the Health & Wellness and Pharma verticals, creating category-specific pitch frameworks, positioning, and proactive concepts tailored to regulatory, compliance, and consumer dynamics in these sectors.
• Drive the development, creative ideation, and strategic alignment of best-in-class marketing solutions for client RFPs and proactive pitch opportunities.
• Identify category white spaces and consumer insights to help client partners navigate shifting wellness trends and OTC/Pharma regulations.
• Join client presentations alongside theSkimm and Everyday Health Group Sales teams, articulating the value of theSkimm’s audience, editorial voice, and creative strategy to key decision-makers.
• Partner with Creative, Sales, Media Planning, and Design to ensure proposed concepts are both high-impact and operationally executable.
• Develop Sales Enablement tools such as category wrap-ups, case studies, and proactive pitch decks that equip Sales teams across theSkimm and Everyday Health Group to open doors with target partners in your relevant verticals.
• Lead cross-functional brainstorms to generate fresh, actionable storytelling formats for client briefs.

Qualifications

• 4-6 years of experience in a fast-paced media, agency, or sales marketing role.
• Expert proficiency with presentation platforms such as Pitch, Keynote, or Google Slides.
• Mastery of audience tools (e.g., comScore) and the ability to consistently connect data to strategic storytelling.
• Strategic, innovative, and creative thinker who is recognized as a leader and can challenge existing methods constructively.
• Excellent written & verbal communication skills with the ability to set positioning in high-stakes meetings with senior stakeholders.
• Ability to anticipate obstacles and proactively align cross-functional partners around solutions.
• Highly motivated self-starter that is extremely detail-oriented and drives innovation in formats and storytelling.

What Will Set You Apart

• Keen understanding of the nuances of branded content.
• Experience navigating complex Pharma / Health compliance/MLR review considerations without sacrificing creative output.
• Knowledge of theSkimm brand and our products.
• Data-minded to synthesize complex insights into actionable narratives that prove value to partners.
• Eye for design with the ability to create succinct, effective presentations.
• Demonstrated experience or deep interest in Health & Wellness and Pharma categories (including understanding how to navigate regulated advertising spaces like Pharma/OTC).

About theSkimm

theSkimm makes it easier to live a smarter life. We build content, platforms, and partnerships that fit into busy routines. From our flagship newsletter suite to our social franchises, weekly sports vodcast, and beyond, our portfolio keeps growing. Now part of Everyday Health Group, we're a team of writers, editors, engineers, and strategists building what's next for millions of Skimm’rs.

Benefits

• Competitive salaries.
• Comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Flexible Spending Accounts (FSAs).
• 401(k) with company match and Employee Stock Purchase Plan.
• Flexible Time Off, Volunteer Time Off, and paid holidays.
• Family building and caregiving support, and generous Family Care and Parental leave.
• Fitness Reimbursement and access to wellness programs.

Pay

The salary compensation for this role is $80,000 to $90,000. Individual pay within the compensation range is determined based on factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.