Brand Strategy and Campaigns, Manager

About the Company:

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Founded in 1996, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. With over 38,000 trials and 12 million patients served, Medidata supports more than 1 million registered users across 2,300 customers. Headquartered in New York City, Medidata is a Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA).

Responsibilities

• Execute brand and campaign strategies developed by Senior Managers, translating strategic direction into well-organized, on-brand deliverables across channels.
• Carefully coordinate the production of campaign assets—including ads, landing pages, videos, and digital content—managing timelines, routing feedback, and ensuring quality and brand consistency.
• Support day-to-day agency relationships, including briefing agency partners, tracking project status, consolidating stakeholder feedback, and maintaining clear communication on deliverables.
• Aid in the development and maintenance of messaging frameworks, channel plans, and marketing calendars.
• Monitor campaign performance metrics—including awareness, engagement, and pipeline influence—and surface insights to support optimization.
• Partner with teams across Growth Marketing, Product Marketing, Digital, Social, Events, and PR to ensure campaign cohesion and seamless handoffs.
• Help drive adoption of brand best practices across the organization by maintaining brand guidelines, templates, and internal resources.
• Manage multiple projects simultaneously, maintaining strong organization and attention to detail in a fast-paced environment.

Qualifications

• 5+ years of brand strategy experience, in-house or agency, with a track record of executing brand or campaign initiatives with measurable impact.
• At least 1–2 years of experience on B2B brands, ideally within tech, life sciences, or other highly regulated industries.
• Strong project management skills, with the ability to manage multiple workstreams, coordinate cross-functional inputs, and meet deadlines with consistency.
• Experience supporting agency partnerships, including briefing, feedback consolidation, and asset production coordination.
• Solid understanding of brand and campaign fundamentals, with the ability to apply strategic direction to executional decisions.
• Clear, effective written and verbal communication skills; comfortable working across teams and with senior stakeholders.
• A high attention to detail and a commitment to brand quality and consistency across all outputs.