Manager, Brand Strategy

What took you so long?! We’ve been waiting for you. At Razorfish Health, we fuel the practice of modern medicine. RFH is built for the modern age of medicine, with a deep commitment to science, technology, and innovation to help healthcare providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that shape how medicine is practiced today, creating a healthier tomorrow. With 300+ employees across New York City, Philadelphia, Chicago, and remote locations, we support this promise with 12 team members holding MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

About the role

A new role within Brand Strategy exists for a manager-level strategist who can help our agency and brand teams demonstrate a deeper understanding of customers (whether HCP or consumer) through retrieval and analysis of quantitative and qualitative data on insights, media usage, treatment and lifestyle habits, prescribing, referring, and general health behaviors. You will translate these experiences into strategic recommendations for our clients.

About the Brand Strategy Team

This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to prescribe, recommend, ask for, or purchase a product, and continue doing so over the long term. Brand Strategy is “the voice of the customer” within the agency. The team uses this knowledge to create short and long-term strategies for how those target audiences and our clients’ brands can best interact.

Responsibilities

• Create and evaluate HCP and consumer research, both qualitative and quantitative, and identify and extract interesting patterns from relevant data.
• Utilize research learnings to develop insights about target audiences that will inform Creative Briefs and short and long-term brand strategy.
• Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work.
• Help lead in the creation and facilitation of workshops.
• Create clear and strategic presentations.
• Understand how our targets interact with the media universe and leverage that into HCP or consumer strategy.
• Work with other Brand Strategists to develop a comprehensive picture of target behavior.

Qualifications

• Great interpersonal skills.
• Superb and persuasive communication skills, both written and verbal.
• Adept at storytelling and presenting.
• Able to simplify and clarify complex concepts.
• Excellent analytical skills.
• Collaborative approach.
• Creative thinker.
• 3-6 years of relevant work experience in strategy, research, or relevant agency/product experience (degree in social sciences preferred but not required).
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes:

• Medical coverage, dental, and vision.
• Disability insurance.
• 401K retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation Range: USD $81,225.00 - USD $111,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.