Brand Specialist

Seattle, WA | Mercedes‑Benz | Luxury brand | Hospitality focus | No automotive experience required | Veterans encouraged to apply | OTE $40,000 – $120,000+ annually

Company Overview

Swickard Auto Group is a hospitality‑first company that sells and services cars. With 40+ rooftops across the West Coast, Alaska, and Hawaii, the culture is built on doing right by people every time. Mercedes‑Benz of Seattle serves a sophisticated, discerning guest base in one of the Pacific Northwest’s most active luxury automotive markets. Buyers choose their consultants deliberately and return to those who earn their trust through preparation, honesty, and genuine care. No automotive background is required; character, presence, and a hospitality mindset are hired first, with all product training provided.

What You’ll Do

• Welcome guests with genuine warmth and professionalism, creating a first impression that reflects the brand standard.
• Guide guests through the Mercedes‑Benz lineup, building product knowledge and confidence while connecting engineering, design, and technology to each buyer’s priorities.
• Listen carefully to understand each guest’s needs, lifestyle, and priorities, then present the right vehicle with clarity and enthusiasm.
• Conduct engaging vehicle presentations and test drives that bring the Mercedes‑Benz experience to life.
• Build lasting guest relationships through consistent, thoughtful follow‑up and disciplined CRM use.
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process.
• Meet monthly performance targets while maintaining excellent guest‑satisfaction scores.
• Stay current on Mercedes‑Benz’s full lineup, technology features, and growing EV and PHEV offerings.

What We’re Looking For

• No automotive experience required; paid Mercedes‑Benz brand and product training provided from day one.
• Previous experience in luxury hospitality, high‑end retail, technology sales, financial services, or another consultative guest‑facing role is strongly preferred.
• Polished, professional presence that matches the expectations of Seattle’s Mercedes‑Benz buyers.
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity.
• Self‑motivated with a genuine desire to grow earnings and career.
• Comfortable with CRM tools and digital communication—or quick to learn them.
• Valid driver’s license with a clean driving record.

What We Offer

• OTE of $40,000 – $120,000+ annually.
• Paid Mercedes‑Benz brand and product training (manufacturer‑supported).
• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• Paid time off and paid holidays.
• Clear career path – Brand Specialists can advance to senior consultant, finance, or sales‑management roles.
• Employee vehicle purchase and service discounts.

Why Mercedes‑Benz of Seattle

Seattle’s luxury automotive market is one of the most active in the Pacific Northwest, rewarding consultants who lead with genuine expertise and honest guidance. A background in technology, financial services, or luxury hospitality is a direct advantage, as buyers respond to consultants who understand their world and earn their confidence.

Mercedes‑Benz is one of the world’s most recognized luxury brands; its story opens conversations and the product earns loyalty when presented honestly and with real knowledge. Swickard is among the fastest‑growing dealer groups in the country, ranked in the Top 5 in North America for reputation in the automotive industry.

The company’s HEART values—Honor, Engage, Anticipate, Respond, Thank—describe exactly what a great Brand Specialist does in every guest interaction, supported by leadership that invests in development and celebrates consultants who build lasting guest loyalty.