Brand Sales Specialist - Spring Co-op Sales Program 2027

About the role

As a Brand Sales Specialist Co-Op at IBM, you will create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure. This 16-week Co-op position is designed for actively enrolled undergraduate or graduate university students graduating between December 2027 – August 2028. You must be eligible and available for full-time work (40 hours a week) during the fall semester 2026 and should not be enrolled in classes while working this Co-op.

IBM’s Sales Co-Op Program offers a collaborative and experiential environment where you’ll work alongside bright minds to apply passion to work that compels clients to invest in IBM’s products and services. Ongoing development will continually advance your skills and set you up for success.

Responsibilities

• Create demand and identify new opportunities within assigned accounts, territories, and offering portfolios.
• Engage and qualify prospective clients through phone, email, social media, video outreach, events, marketing programs, and other digital selling channels.
• Develop and maintain an active pipeline by uncovering expansion opportunities, renewals, upgrades, modernization needs, and customer lifetime value opportunities.
• Participate in discovery conversations to understand customer business objectives, priorities, challenges, success criteria, and buying needs.
• Position IBM value propositions as a trusted advisor by aligning brand offerings to customer goals, industry trends, and measurable business outcomes.
• Collaborate with Technology Sellers, Technical Specialists, Customer Success Managers, Account Executives, Business Partners, Marketing, and Ecosystem teams to progress opportunities and support successful deal execution.
• Communicate IBM technology value clearly to business and technical stakeholders through presentations, proposals, account plans, and business storytelling.
• Use digital and AI-powered sales techniques, customer data, market insights, and contemporary offering knowledge to improve engagement strategies and achieve strategic brand outcomes.

Requirements

• Actively enrolled undergraduate or graduate university student, graduating between December 2027 – August 2028.
• Seeking a Bachelor’s or Master’s degree in Business, Communications, Computer Science, Information Systems, Software Engineering, Computer Engineering, Data Science, Cybersecurity, Information Technology, Mathematics, Engineering, Business Technology, or a related field.
• Strong interest in technology, business development, consultative selling, and solving client challenges.
• Excellent written, verbal, interpersonal, and presentation skills.
• Analytical thinking, curiosity, adaptability, and a customer-focused mindset.
• Ability to collaborate across teams and communicate with both business and technical audiences.
• Interest in learning IBM technologies, brand offerings, competitive landscapes, industry trends, and digital selling tools.

Preferred Qualifications

• Leadership experience through student organizations, athletics, volunteer work, competitions, or community involvement.