Brand & Product Manager

About the role

Develop and execute annual and long-range brand and product business plans with a total P&L approach encompassing both commercial and operational opportunities to manage objectives, growth and profitability for categories and products.

Responsibilities

• Oversee monthly, quarterly, and annual business performance analysis utilizing syndicated and panel data to synthesize category, competition, customer, consumer and product performance to support short- and long-term brand and product category plans to make recommendations and lead team to implement opportunistic and/or corrective actions.
• Engage with Sales partners to review strategic account plans as a part of the annual planning process to ensure alignment with brand and product plans.
• Lead the preparation and presentation of internal and external brand presentations.
• Develop deep understanding of owned assortments and products to make consumer-insight backed business decisions.
• Collaborate with Sourcing partners to navigate supplier changes and/or transitions to maintain product performance and consumer relevancy.
• Manage the review process of product line performance, trends, insights and feedback to identify opportunities to promote and grow the business and/or needs to consolidate and rationalize the product line.
• Participate in cross-CBU team strategic projects and analysis as needed to deliver output that is consistent and holistic across the portfolio.
• Support ways of working to improve inter-team and cross-functional collaboration on projects and processes.
• Define the product price, promotion and margin guidelines and manage pricing reviews.
• Own product portfolio budget and assist with budget tracking and reporting.
• Develop impactful consumer insights using both external agencies and internal resources to support and inspire short- and long-term brand plans and projects.
• Provide brand and product line guidance to the Brand & Community team and agency partners to assist in the development of effective and efficient targeted marketing activation plans.
• Partner with Sales, Brand & Community team, and agency partners to develop shopper marketing programs for key accounts.
• Other duties as assigned.

Qualifications

• Bachelor's degree required from a four-year college or university with an emphasis in Marketing, Business or related field.
• Minimum of 3-5 years prior marketing experience. CPG experience preferred.
• Team player with good interpersonal skills to lead/coach cross-functional teams.
• Experience being hands-on with a can-do attitude and approach toward navigating opportunities and challenges in a transformative company environment.
• Strong track record in managing brands with experience exercising both general management and marketing fundamentals.
• Experience managing brands and products utilizing brand foundation/brand key and brand architecture/design system to build strategies that delivered business results.
• Possess excellent verbal, written, and presentation skills.
• Robust analytical skills essential for market and competitive evaluation, pricing, and product category management.
• Self-starter with effective project management and multi-tasking skills, with ability to prioritize and meet deadlines with acute attention to detail in a cross functional team environment.
• Advanced proficiency in Excel, PowerPoint, and Word.
• Advanced proficiency in IRI (or Nielsen) for syndicated and panel data.
• Experience briefing marketing agencies for planning, executing, and measuring marketing campaigns.

Working conditions

Professional office environment, sedentary in nature. Routinely use standard office equipment such as laptop computers, monitors/keyboards, printers, and telephones. Processes information and communicates effectively with others. Ability to travel domestically or internationally as needed.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Wellness programs

Schedule

Hybrid schedule with the ability to work half a day on Fridays.