Brand & Product Copywriter (Contract)

About the role

We're hiring a contract Brand & Product Copywriter to find the words for all of it: the four words on a box that make a kid beg for one, the naming session that turns "the clear one" into something people actually say out loud, the email that gets a parent to hit buy, the FAQ that talks a worried parent off the ledge at 11pm without sounding like a terms-of-service document had a baby.

Responsibilities

• Write for every surface we've got—packaging, web, email/lifecycle flows, social captions, and in-app/product copy.
• Adapt our tone of voice (playful, nostalgic, a little irreverent, rarely saccharine) in unexpected places to create small moments of delight.
• Act as the champion and coach of the Tin Can voice, storytelling across every format and audience (kids and design-aware adults).
• Partner closely with brand and product teams to support campaigns, simplify processes, and make website/app copy a brand moment that drives results.
• Own the copy for high-impact moments—subscriber flows, promos, seasonal pushes—balancing humor and conversion.
• Give and take sharp creative feedback in a fast-moving, founder-led environment.
• Establish guardrails (voice guidelines, tone docs, naming frameworks) to maintain brand consistency as we scale.

Requirements

• 6+ years writing copy, with experience in both brand/campaign work and direct-response/lifecycle copy.
• A portfolio demonstrating range—writing funny and light for kids, clear and reassuring for parents, sometimes in the same piece.
• Experience with product and packaging copy, making limited words (e.g., five on a box) do heavy lifting.
• Ability to write platform-natural copy for web, email, and social.
• Experience writing for dual-audience brands (parents as purchasers, kids as users).
• Sharp editorial instincts—distinguishing "cute" from "clever" and defaulting to the latter.
• A track record of writing in an established brand voice while maintaining your own point of view.
• Comfort in a startup/founder-led environment: fast iteration, direct feedback, and minimal hierarchy.

Nice to have

• Experience naming products or brands, or genuine enthusiasm for it.
• Background in consumer products that hinge on humor.
• Familiarity with lifecycle/CRM copywriting (email, SMS, app push).

Why Tin Can

You'd be helping write the voice of a brand trying to give kids something real back—plus you get to put "made a landline cool again" on your resume. If you love the puzzle of crafting messages that resonate with both a 7-year-old and their parent, this is your can.