Brand Partnerships & Social Media Manager (Office: Nashville, TN)

About the role

The Brand Partnerships & Social Media Manager is responsible for managing brand partnerships and sponsorships, creating content and social media plans, and ensuring consistent brand representation across various activations.

Responsibilities

• Manage a portfolio of brand partnerships and sponsorships from planning through closeout, developing clear activation plans, tracking milestones, and ensuring smooth execution.
• Build paid and organic social media plans into brand activations, owning campaign setup, targeting, and execution; coordinate with internal teams and agency partners on creative, approvals, and publishing.
• Map content opportunities across panels, executive participation, sponsorships, and partner moments, identifying what to capture and amplify before, during, and after each activation.
• Own reporting across brand partnerships and paid and organic social, maintaining a consistent cadence that demonstrates impact, tracks performance against activation goals, and turns data and learnings into recommendations for future planning.
• Manage external brand usage across partner materials, co-branded assets, signage, digital placements, and event touchpoints, ensuring consistency with Philips brand standards.
• Support executive readiness for key engagements, confirming timing, preparing briefing materials, and coordinating internal stakeholders to keep workstreams aligned and moving forward.

Requirements

• 5+ years of experience in B2B or B2G communications, ideally in Healthcare or Technology.
• Bachelor's Degree in Communications, Marketing, or a related field.
• Strong organizational skills, comfortable leading internal teams and external agencies, and able to adapt to shifting priorities.
• Experience managing complex communications across matrixed, global organizations, leading through influence, engaging senior executives, coordinating across time zones, and navigating highly regulated environments.
• Clear, versatile communication and creative problem-solving skills, writing for executive briefings, partner communications, and social channels, and finding practical paths forward when challenges arise.

Qualifications

• Must be able to perform the physical, cognitive, and environmental job requirements with or without reasonable accommodation.

Skills

• Project management and coordination skills.
• Content creation and social media strategy development.
• Collaboration and stakeholder management.
• Executive-level communication and briefing preparation.
• Brand consistency and regulatory compliance.

Benefits

Details about benefits can be found here.

Pay

The pay range for this position in Nashville, TN is $124,500 to $199,000, annually. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

Schedule

This is an office role requiring full-time presence in the company’s facilities.

Company

We are a health technology company committed to making healthcare accessible to everyone. Learn more about our business, history, culture, and purpose.