Brand Paid Media Manager

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. About The Role We’re looking for a Brand Paid Media Manager to build awareness, shape perception, and introduce our brand to new audiences at scale. You’ll lead top-of-funnel media across channels such as television, podcasts, out-of-home, streaming audio and video, and other high-impact brand placements. This role blends strategic thinking with hands-on execution. You’ll determine where and how we show up, negotiate and manage media investments, and partner with creative and brand teams to develop campaigns that resonate with technical and business audiences. You’ll also build a rigorous measurement approach that connects brand activity to awareness, consideration, demand, and long-term growth. The ideal candidate has strong instincts for audience, culture, and creative, paired with the analytical discipline to evaluate performance and make thoughtful investment decisions. What You’ll Do Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channelsOwn media planning, budgeting, forecasting, and allocation across brand campaignsIdentify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impactManage relationships with media agencies, networks, publishers, podcast partners, and other vendorsLead media buying and negotiations, securing effective placements, pricing, added value, and contract termsPartner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign conceptsTranslate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirementsEnsure creative is tailored to each medium while maintaining a consistent brand narrativeBuild testing plans across markets, audiences, messages, formats, frequency, and media mixEstablish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demandUse brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impactMonitor campaigns, surface insights, and adjust investment based on performance, audience response, and business prioritiesCommunicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadershipStay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities You May Be a Fit If You Have: Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TVA track record of managing meaningful media budgets and making disciplined investment decisionsStrong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mixExperience working directly with media partners, publishers, networks, or agenciesConfidence negotiating placements, pricing, contracts, and added-value opportunitiesA strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketingExperience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approachesExcellent creative judgment and the ability to assess whether an idea will translate effectively across different channelsAn analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance modelsThe ability to turn complex results into clear insights and recommendationsStrong project-management skills and experience coordinating campaigns with many internal and external stakeholdersComfort operating with a high degree of ownership in a fast-moving environmentExperience marketing B2B, technology, or developer-focused products is helpful, but not requiredCuriosity about how media, culture, and audience behavior are changing—and a willingness to test unconventional opportunitiesWillingness to go above and beyond—this isn’t a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business. Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. You May Be a Fit If You Have: Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TVA track record of managing meaningful media budgets and making disciplined investment decisionsStrong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mixExperience working directly with media partners, publishers, networks, or agenciesConfidence negotiating placements, pricing, contracts, and added-value opportunitiesA strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketingExperience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approachesExcellent creative judgment and the ability to assess whether an idea will translate effectively across different channelsAn analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance modelsThe ability to turn complex results into clear insights and recommendationsStrong project-management skills and experience coordinating campaigns with many internal and external stakeholdersComfort operating with a high degree of ownership in a fast-moving environmentExperience marketing B2B, technology, or developer-focused products is helpful, but not requiredCuriosity about how media, culture, and audience behavior are changing—and a willingness to test unconventional opportunitiesWillingness to go above and beyond—this isn’t a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business.