Brand Media Lead- Sports and Innovation

About the role

We are PMG, a global independent marketing services and technology company recognized for our innovation and success. Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG leverages business strategy, creative, media, and insights to deliver cutting-edge digital solutions and innovative media strategies.

Responsibilities

• Lead the strategy, negotiation, and execution of sport and culture-driven media partnerships that extend beyond traditional publisher buys and elevate Nike’s presence across leagues, athlete platforms, live sports, and emerging ecosystems.
• Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete-led channels aligned with Nike’s audience strategy, ensuring partnerships balance cultural relevance with measurable business impact.
• Translate strategic concepts into scalable activation plans, structuring custom partnerships that deliver against brand objectives and performance KPIs.
• Own end-to-end oversight of integrated campaigns across direct partnerships, display, video and CTV, audio, and emerging sports platforms, ensuring operational excellence from planning through reporting and billing.
• Partner closely with programmatic teams to align direct and biddable investments, guiding budget allocation, yield optimization, and channel-agnostic decision-making across the broader media ecosystem.
• Maintain fluency in the evolving programmatic and sports media landscape, including marketplace dynamics, measurement frameworks, live sports distribution trends, streaming innovation, and Gen Z and Gen Alpha consumption behaviors.
• Lead day-to-day client engagement for Nike, advising on partnership evaluations, investment tradeoffs, and performance implications while ensuring flawless execution and KPI delivery.
• Translate performance data into clear, compelling narratives, delivering actionable insights, post-campaign analyses, and forward-looking recommendations that inform future strategy.
• Mentor junior team members and contribute to cross-functional initiatives that strengthen partnership workflows, foster innovation, and elevate team capability.

Requirements

• 4+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
• Proficiency in account planning and brand media, enabling you to lead strategic and impactful media campaigns.
• Experience supporting sport-focused or culturally-driven brands.
• Familiarity with live sports media, streaming distribution models, or NIL ecosystems.
• Experience managing custom content programs or integrated sponsorship activations.
• Hands-on experience with content creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
• Able to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
• A strong understanding of marketing metrics, planning and analysis, and market research and consumer behavior to drive data-informed strategies.
• Expertise in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Exceptional partner management skills, fostering trusted relationships with media partners and internal teams to drive innovation and success.
• A collaborative approach to mentoring and supporting junior team members, fostering their growth and development.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, business, or a related field.
• Proven track record of success in media partnerships and campaign management.
• Strong understanding of digital media platforms and technologies.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in negotiating and closing deals with media partners.
• Knowledge of industry standards and best practices in digital media.

Skills

• Strategic thinking and problem-solving skills.
• Strong analytical and data-driven approach.
• Effective communication and presentation skills.
• Ability to work independently and as part of a team.
• Experience with project management tools and methodologies.
• Understanding of media buying and selling processes.
• Knowledge of social media and influencer marketing.
• Experience with CRM systems.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Coverage for pets' health and financial protection.
• Lifestyle Spending Accounts: Healthy habits and well-being incentives.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Eligibility for an annual bonus.
• Volunteering Opportunities: Give-back hours for community service.
• AI Enterprise License: Access to AI Enterprise accounts and participation in AI training sessions.

Pay

Compensation details are confidential and not specified in the job posting.

Schedule

Work schedule details are confidential and not specified in the job posting.