Brand Marketing Specialist

Our client, a leading specialty retail and consumer lifestyle brand, is seeking a Specialist, Brand Marketing to support its growing Beauty business. This newly created role will play a key part in bringing category marketing strategies to life through cross-functional collaboration, campaign execution, and in-season optimization initiatives. Our ideal candidate is a highly organized and creative marketer with experience supporting omni-channel campaigns, developing compelling brand storytelling, and collaborating across multiple business functions. This is an excellent opportunity to gain exposure to a high-growth category while partnering with teams across Merchandising, Planning, Creative, and Channel Marketing

Location: Columbus, OH (hybrid)
Duration: 4-month contract
Pay Rate: $40/hour
Hours: 40 hours/week

Responsibilities

• Support the development and execution of marketing initiatives designed to drive growth within the Beauty category
• Partner with Merchandising, Planning, Creative, and Channel Marketing teams to bring category-specific strategies to life
• Monitor consumer trends, competitive activity, and cultural moments to identify opportunities and inform storytelling
• Help develop compelling category narratives that drive engagement and business results
• Support integrated marketing campaigns across website, app, email, SMS, social media, and paid media channels
• Assist in the creation and maintenance of marketing briefs, frameworks, and campaign materials
• Ensure consistent promotional and product storytelling across digital and in-store touchpoints
• Coordinate with key stakeholders to support launches, trend-driven initiatives, and influencer activations
• Support test-and-learn initiatives, product launches, and emerging category opportunities
• Analyze campaign performance and identify optimization opportunities
• Contribute to post-campaign recaps and provide actionable recommendations based on key learnings
• Assist in executing high-priority brand and category initiatives throughout the season
• Provide day-to-day project management support across marketing initiatives
• Help manage timelines, deliverables, and stakeholder communication to ensure successful execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• 2-3 years of experience in brand marketing, category marketing, product marketing, or a related field
• Retail, beauty, fashion, or consumer products experience preferred
• Experience supporting omni-channel marketing campaigns and go-to-market execution
• Strong project management and cross-functional collaboration skills
• Ability to analyze performance metrics and identify opportunities for improvement
• Excellent written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Creative thinker with a passion for consumer trends, storytelling, and brand building

Ideal Candidate Profile

• Experience within beauty, fashion, retail, or consumer brands
• Strong interest in consumer insights, market trends, and cultural moments
• Ability to think strategically while executing with attention to detail
• Collaborative, proactive, and solutions-oriented
• Comfortable working in a fast-paced, evolving environment