Brand + Marketing Specialist

About the Role

The Brand + Marketing Specialist is responsible for the development, coordination, and execution of Solis Health Plans’ brand and marketing initiatives across internal and external channels. This role manages assigned marketing projects from intake through completion, ensuring deliverables are timely, accurate and compliant with applicable regulatory requirements. The Specialist works cross‑functionally with internal departments and external partners to develop marketing communications, campaigns, digital content, and brand materials that support organizational objectives. The ideal candidate brings prior professional marketing experience, strong written and verbal communication skills, attention to detail, and the ability to independently manage multiple priorities in a fast‑paced environment. This position is onsite Monday‑Friday.

Responsibilities

• Support the development, review, and submission of brand and marketing materials in alignment with internal compliance and CMS regulatory requirements.
• Manage assigned marketing projects from intake through completion, including timelines, stakeholder coordination, reviews, approvals, production, and final delivery.
• Proofread, edit, and coordinate bilingual (English & Spanish) content and translations to ensure accuracy, consistency, and brand alignment.
• Develop and execute content for digital and social media channels, including written content and visual assets.
• Manage internal communication requests, ensuring messaging is timely, accurate and approved by appropriate stakeholders, including copy and basic visual assets.
• Partner with internal departments to identify marketing needs and recommend appropriate communications, materials, or marketing solutions.
• Maintain document management, version control, and tracking of marketing assets across internal systems and shared platforms.
• Communicate campaign objectives, timelines, and deliverables to the Solis team, and provide instructions for usage and promotion.
• Identify and execute improvements for processes, content, and lead generation to serve immediate and long‑term business goals.
• Collaborate with internal departments to support the strategy, development, and implementation of materials while ensuring CMS guidelines are followed and filings are appropriate.
• Manage promotional merchandise and the giveaway storefront in collaboration with Sales, including inventory, product availability, fulfillment, and vendor coordination.
• Assist with planning and execution of company marketing initiatives, events, campaigns, and other departmental priorities as assigned.

Qualifications

• Bilingual in English and Spanish, with strong written and conversational proficiency.
• Bachelor’s degree in marketing, communications, advertising, public relations, or related field; equivalent professional experience may be considered.
• 2–4 years of professional experience in marketing, communications, branding, advertising, or a related field.
• Healthcare or Medicare experience is preferred but not required.
• Demonstrated experience managing multiple marketing projects and deadlines simultaneously.
• Experience developing content for multiple channels, including digital, print, social media, and internal communications.
• Ability to work independently while collaborating effectively across departments.
• Ability to prioritize competing assignments and adapt to changing business needs.
• A keen eye for aesthetics and details.

Skills

• Strong written, verbal, and interpersonal communication skills.
• Strong project management and organizational skills with a proven ability to move projects forward independently.
• Working knowledge of branding, marketing communications, digital marketing, social media, and content development.
• Strong proofreading and editing skills with exceptional attention to detail.
• Ability to interpret project objectives and translate them into clear marketing deliverables.
• Effective collaboration with employees at varying organizational levels and management of stakeholder feedback.
• Strong judgment and problem‑solving skills, including the ability to identify issues and recommend solutions.

Working Conditions

The role is performed in a fast‑paced, highly regulated office environment with moderate noise levels. The employee interacts with patients, family members, staff, visitors, and government agencies under a variety of conditions. Physical activities include climbing, bending, stooping, kneeling, reaching, sitting, standing, walking, lifting (frequently up to 10 lb, occasionally up to 25 lb), finger dexterity, grasping, repetitive motions, talking, hearing, and visual tasks. The work is performed indoors; the employee may sit for prolonged periods and must be able to stand and walk frequently. The schedule is approximate and may change based on company needs; full‑time employees are required to complete 40 hours per week, including weekends and holidays as needed, with occasional overtime.

Performance Measurements

• Timely and accurate completion of assigned marketing projects and deliverables.
• Quality, accuracy, and brand consistency of work.
• Effective management of multiple priorities and deadlines.
• Responsiveness and effectiveness in cross‑functional collaboration.
• Compliance with company policies, brand standards, and applicable regulatory requirements.
• Demonstrated ownership, initiative, and accountability for assigned responsibilities.
• Attendance and punctuality.