Brand Marketing Specialist

About the role

This role supports the Manager, Brand Marketing – Beauty Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-season Optimization. The individual will translate strategy into execution—connecting cross-functional teams, driving in-season excellence, and growing the Beauty category.

Responsibilities

• Coordinate with Merchandising, Planning, Creative, and Channel teams
• Support campaign development and launch activities
• Develop and update marketing briefs
• Monitor beauty category performance and identify opportunities
• Support promotional storytelling and cross-channel execution
• Participate in meetings related to new launches, trend opportunities, and optimization initiatives
• Support special projects and team initiatives as needed

Category Growth

• Identify and activate growth opportunities and storytelling across Beauty categories
• Partner cross-functionally (Merchandising, Planning, Creative, Channel Partners) to bring category-specific marketing strategies to life
• Monitor competitive landscape and cultural trends to surface insights and inform category storytelling

Post Go-To-Market Briefing

• Execute go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
• Develop and maintain Brand Strategy Marketing frameworks and floorset materials
• Drive promotional storytelling and ensure consistency across digital and store touchpoints
• Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification

In-Season Optimization

• Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Beauty category moments
• Contribute to hindsight analysis and translate learnings into actionable recommendations
• Support execution of high-priority brand initiatives tied to the Beauty category

Requirements

• Bachelor’s degree in marketing, Communications, or equivalent preferred
• 2–3 years of brand strategy or category/product marketing experience
• 1–2 years of go-to-market campaign execution across multiple channels
• Cross-functional project management and coordination
• Ability to analyze performance and identify optimization opportunities
• Strong presentation and written communication skills
• Highly organized with excellent attention to detail
• Ability to manage multiple deadlines simultaneously
• Collaborative and team-oriented mindset
• Creative thinker with a passion for storytelling
• Comfortable working in a fast-paced, evolving environment

Desired

• Beauty, fashion, or retail marketing experience
• Experience supporting omni-channel marketing campaigns
• Market share and consumer insight experience or interest

Work model

Hybrid: onsite three days per week in Reynoldsburg, OH.

Duration and compensation

Full-time temporary role estimated for four months; hourly rate $40.00–$42.00.