Brand Marketing Manager

About the Company

Step Up is a mission-driven organization dedicated to empowering girls and young women to define and pursue success on their own terms. By creating inspired spaces both online and offline, Step Up fosters exploration, discussion, and support for girls and young women facing systemic barriers.

Our community includes high school girls, young women, and those who identify with girlhood and womanhood between the ages of 14 and 29. Through structured mentorship and a strong network, we help participants identify their unique goals and build personalized roadmaps to achieve them. As we approach our 30th year of service in 2028, Step Up is committed to expanding its reach and impact, ensuring that every girl has access to a mentor and the resources necessary to thrive.

About the Role

The Manager, Brand Marketing is a pivotal role within Step Up’s communications team, reporting directly to the Chief Communications Officer. This position is central to executing Step Up’s 2027–2030 strategic plan, “Step Up at 30: A Mentor for Every Girl, Everywhere.” The Manager will lead and implement the organization’s marketing strategy across all non-digital channels, including brand design, experiential marketing, partnerships, merchandise, direct mail, and other traditional marketing initiatives. The objective is to enhance Step Up’s brand presence, increase visibility beyond current supporters, and inspire greater engagement and investment in the organization’s mission.

The ideal candidate is a strategic marketer and skilled project manager with a passion for advancing opportunities for girls and young women. This role requires collaboration across development, program, and creative teams to ensure brand consistency, elevate storytelling, and create meaningful touchpoints that drive support and participation. This is a remote position requiring proximity to one of Step Up’s anchor cities: Atlanta, Chicago, Dallas, Houston, Nashville, New York, or San Francisco, with regular local and occasional national travel.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or related field preferred; relevant experience considered.
• Minimum 3 years of experience in brand marketing, integrated marketing, communications, event marketing, or related disciplines.
• Proven success in developing and executing multi-channel marketing campaigns, with an emphasis on non-digital initiatives.
• Strong expertise in brand management, creative direction, messaging, audience engagement, and storytelling.
• Experience producing marketing materials and managing print collateral, promotional assets, and branded experiences.
• Familiarity with audience research, market trends, and brand positioning strategies.
• Exceptional project management skills with ability to manage multiple priorities and stakeholders.
• Excellent written, verbal, and presentation communication skills.
• Experience collaborating across departments and managing relationships with external vendors and partners.
• Ability to analyze campaign performance and apply insights to improve future marketing efforts.
• Strong attention to detail and commitment to brand consistency.
• Proficiency with Microsoft Office Suite, marketing analytics platforms, and project management tools.
• Passion for Step Up’s mission and advancing equity, opportunity, and leadership for girls and young women.

Responsibilities

• Develop a deep understanding of Step Up’s diverse audiences including young people, mentors, donors, corporate partners, and community supporters.
• Create and maintain feedback loops through surveys, social engagement, program feedback, and stakeholder conversations to inform marketing strategies.
• Collaborate with internal teams to grow audience engagement and lists across email, social media, events, partnerships, and referrals.
• Test and optimize acquisition and engagement tactics to improve marketing performance.
• Translate Step Up’s mission and program outcomes into compelling, audience-specific messaging.
• Ensure brand consistency across all communications and support staff in applying Step Up’s voice and visual identity.
• Develop comprehensive campaign briefs and oversee creation of campaign assets spanning digital, print, video, photography, and presentations.
• Manage relationships with internal stakeholders, freelancers, agencies, designers, photographers, and production partners.
• Lead multi-channel marketing campaigns that integrate organizational priorities, fundraising, programs, events, partnerships, and cultural moments, targeting 5% year-over-year growth in key metrics.
• Coordinate campaign timelines, deliverables, approvals, budgets, and vendor management.
• Support fundraising, mentor recruitment, program enrollment, corporate partnerships, and community engagement through targeted marketing efforts.
• Develop brand activations including merchandise, collaborations, events, and experiential opportunities.
• Track and report on campaign performance against goals including donor leads, mentor applications, program enrollment, and engagement metrics.
• Provide performance reports and strategic recommendations to leadership and cross-functional teams.
• Collaborate internally to align campaigns and communications and serve as a resource for brand marketing.
• Participate in cross-functional working groups and special projects as organizational needs evolve.
• Represent Step Up at local, regional, and national events and provide support to local teams as needed.
• Contribute to a culture of continuous improvement, authenticity, and mission-driven impact.
• Perform other duties as assigned.

Benefits

• Competitive salary range of $64,000 to $72,500 based on location and experience.
• Full-time, exempt, and benefits-eligible position.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement plan with company contributions.
• Life, accidental death & dismemberment (AD&D), short- and long-term disability insurance.
• Generous paid time off policy including discretionary paid time off, 14 paid holidays, and an annual winter break.
• Parental leave benefits.
• Professional development opportunities and stipends for remote work expenses.
• Remote-first work environment with flexible scheduling.
• Regular local travel and periodic national travel for programs and events.