Brand Marketing Manager
for section headings like "About the role", "Responsibilities", etc. "About Us" is company info, but it's part of the posting. I'll include it as a section. 2. Role Overview - this is like "About the role" 3. Responsibilities - clear section 4. Requirements - clear section 5. Preferred Qualifications - clear section 6. Benefits & Compensation - includes benefits and pay 7. Our Commitment - this is EEO/legal boilerplate, should be removed per rules. The rules say: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate". So "Our Commitment" should be removed. Also: "Do NOT repeat the job title as a heading (the page already shows it)" - the job title isn't explicitly given but "Brand Marketing Manager" appears in Role Overview. I won't make a heading for it. "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." No job ID present. "Preserve ALL substantive information; do NOT invent or summarize away detail." "Use
- for any list of duties/requirements/benefits, and
for prose." "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text" "never create Pay/Schedule/Benefits sections unless the posting actually states them." The posting has Benefits & Compensation with specific benefits and base pay range. So I'll include a Benefits section and a Pay section? The rules say use
for section headings like "Benefits, Pay, Schedule". The posting has "Benefits & Compensation" with both benefits list and base pay. I could make one section "Benefits & Compensation" with both, or separate. Since the rules mention separate headings, but the posting combines them. I'll keep as one section "Benefits & Compensation" with sub-lists. But the rules: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they expect separate headings. However, the posting has "Benefits & Compensation" as a single heading. I'll follow the posting's structure but use semantic headings. I'll create "Benefits" and "Pay" as separate subsections? But the posting doesn't separate them. I think it's fine to have one section "Benefits & Compensation" with two lists: benefits and pay. But the rules say use
for Benefits, Pay. I'll do two
sections: "Benefits" and "Pay". However, the posting has them under one heading. To preserve structure, I'll keep as one section with heading "Benefits & Compensation". But the rules say use
for Benefits, Pay. I'll compromise: make "Benefits & Compensation" as
, then within it, use
? But rules only mention
for section headings. I'll just use
for "Benefits & Compensation" and include both. Similarly, "Schedule" not mentioned. Now, "About Us" is company description. Should I include? The rules say "About the role" as example. But "About Us" is not about the role. However, it's substantive content. I'll include as a section "About Us" with
. "Role Overview" -> "About the Role" or "Role Overview". I'll use "Role Overview". "Responsibilities" -> list of duties, use
- .
"Requirements" -> list, use
- .
"Preferred Qualifications" -> list, use
- .
"Benefits & Compensation" -> benefits list and pay info. Benefits are bullet points, pay is a paragraph with range. I'll make a list for benefits and a paragraph for pay.
"Our Commitment" -> remove.
Also, there are values: "Steward our planet", "Lead with Love", "Explore the Uncharted". These are part of About Us. I'll include them as a list or prose. They are bullet-like. I'll make a list.
Now, formatting: Output ONLY the HTML fragment — no /, no markdown code fences.
Let's construct.
First,
About Us
At Arbor Energy & Resources Corporation ("Arbor Energy"), we're creating technology to power our lives while protecting the planet that sustains them. Our advanced power systems deliver clean, reliable baseload electricity with zero operating emissions—modular, fuel-flexible, and engineered for the realities of today's energy demand. At the core is a supercritical CO₂ turbine with integrated carbon capture, designed to bring carbon-neutral power online quickly at meaningful scale. Our team includes aerospace engineers, combustion experts, and systems thinkers with a shared goal: to build technology worthy of the world we want to live in. While many of us began our journeys looking to the stars, we're applying that expertise here at home to deliver dependable, emission-free baseload power and a future of lasting abundance. If you share our values and are drawn to rigorous work with lasting impact, we'd love to learn more about you. Come build what the future will run on.
Our Values
(or include as list under About Us). The values are three bullet points. I'll make a list. Actually, the values are presented as separate lines with bold titles. I'll make a- with
- Steward our planet: We build for tomorrow, ensuring every bolt we tighten and every hand we lend leaves our environment stronger than we found it. etc. But the rules: use
- for any list of duties/requirements/benefits. Values are not duties/requirements/benefits, but they are a list. I think it's fine.
Alternatively, keep as prose. I'll do a list.
Then
Role Overview
As a Brand Marketing Manager at Arbor Energy, you'll be the first in-house marketing team member reporting directly to the COO to translate marketing strategy into consistent execution across company storytelling, industry presence, audience engagement, and marketing operations. This is an in person opportunity in our El Segundo, CA office.
Responsibilities
- Build the story engine: Partner closely with engineering, commercial, and company leaders to understand Arbor's technical progress, commercial milestones, and emerging proof points. Identify stories worth telling, explaining why they matter, and translating complex work into clear briefs for content, PR, and other marketing initiatives. Serve as the primary internal partner to Arbor Energy's external marketing team to provide context, source internal input, coordinate feedback, and ensure the final work is accurate and consistent with Arbor's brand. Build a dependable process for turning company progress into external stories while protecting technical accuracy and brand credibility.
- Own industry presence: Build and manage the marketing calendar and marketing plan for relevant conferences, technical forums, speaking opportunities, sponsorships, and other priority industry moments. Match the company's leaders and subject matter experts for each opportunity, coordinate messaging and preparation, and repurpose the resulting content and insights for digital, investor, and commercial audiences.
- Grow the audience and build engagement: Help define how the company will build direct relationships with audiences interested in Arbor's capabilities, progress, and presence. Recommend the right channels and programs, then develop and execute a consistent audience engagement plan. Use audience and channel performance to improve program decisions over time.
- Build the marketing operating system: Translate marketing priorities into clear plans, briefs, timelines, owners, and next steps. Coordinate asset production, manage feedback and approvals, and follow work through to completion across internal teams and external partners. Source and manage agencies, freelancers, technical writers, and other marketing vendors when additional expertise or capacity is needed. Turn recurring work into practical processes and workflows that improve quality, visibility, and speed. Use tools and automation thoughtfully to strengthen the team's operating leverage.
Requirements
- Bachelor's degree in marketing, communications, or related field, or equivalent work experience.
- 6+ years of brand or integrated marketing experience, ideally within a complex technology startup and/or agency environment.
- Demonstrated experience turning company, product, technical, or commercial milestones into clear marketing stories and programs for external audiences.
- Strong brand and editorial judgment, including the ability to identify a compelling story, develop a clear creative or content brief, and provide useful feedback on work in progress.
- Experience executing across several areas of marketing, such as content, events, speaking programs, campaigns, social media, email, or other owned channels.
- Experience building and engaging an audience, evaluating channel performance, and using those insights to improve marketing decisions.
- Experience partnering and managing the relationship with external marketing partners from initial brief through completion.
- Ability and willingness to learn complex technical subjects and collaborate effectively with engineers, executives, and commercial teams.
- A track record of independently leading complex, cross-functional marketing programs, including setting priorities, coordinating stakeholders, and moving work through completion.
- Resourcefulness and comfort moving between strategic context and hands-on execution in a fast-moving environment where marketing systems are still being built.
Preferred Qualifications
- Marketing experience within hardware technology, energy, advanced manufacturing, infrastructure, or similar industry.
Benefits & Compensation
Benefits
(but rules only mentionfor section headings. I'll keep as
for Benefits & Compensation and then use
- for benefits and
- Pre-IPO stock options
- Medical, dental, and vision insurance (Arbor covers 90% for employees)
- Basic life insurance fully covered
- Health savings account (HSA) with matching
- Flexible savings account (FSA)
- Unlimited PTO
- 12+ company holidays, including Earth Day!
- 401(k)
- Commuter benefits
- Annual learning and development stipend
- And more!
for pay. However, the rules say "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they expect separate
for Benefits and Pay. I'll split into two
sections: "Benefits" and "Pay". But the posting has them under one heading. To follow the rules, I'll create two sections: "Benefits" and "Pay". That seems appropriate. But the posting says "Benefits & Compensation" then lists benefits and then "Base Pay: $135,000 - $160,000 USD/year." So I'll do:
Benefits
Pay
Base Pay: $135,000 - $160,000 USD/year. The salary is subject to the applicant's skills, qualifications, experience, and geographic location.
That matches the rules. Now, "Our Commitment" is EEO boilerplate, remove
- .
"Benefits & Compensation" -> benefits list and pay info. Benefits are bullet points, pay is a paragraph with range. I'll make a list for benefits and a paragraph for pay.
"Our Commitment" -> remove.
Also, there are values: "Steward our planet", "Lead with Love", "Explore the Uncharted". These are part of About Us. I'll include them as a list or prose. They are bullet-like. I'll make a list.
Now, formatting: Output ONLY the HTML fragment — no /, no markdown code fences.
Let's construct.
First,
- .
"Preferred Qualifications" -> list, use
- .
"Requirements" -> list, use