Brand & Marketing Engineer

Canada only · Hybrid

About The Role

You will own marketing end to end, with a product mindset. This role spans brand, content, website, email, social, SEO, paid acquisition, analytics, and customer experience. The product is technical and AI-native. We want someone who can build systems, shape perception, reduce friction, and translate complex infrastructure into language that people actually understand.

Responsibilities

• Brand and content strategy across key audiences
• Website, campaigns, acquisition systems, and analytics
• Customer-facing language and experience design across marketing surfaces
• GTM systems that generate qualified attention and demand

Requirements

• Experience building marketing systems from scratch at an early-stage company
• Strong writing and product-marketing instincts
• Comfort with technical products and technical audiences
• Ability to build pages, manage tooling, and own analytics/attribution
• A sharp eye for customer friction and messaging clarity

Nice to have

• Experience with AI-native products or prompt-based interfaces
• Experience marketing energy, climate, hardware, or infrastructure products
• Strong design taste

What success looks like in the first 6 months

• Elastic looks sharper, clearer, and more credible everywhere it shows up
• We have a more coherent funnel and better signal on what is working
• Our customer-facing language improves materially

Pay

Canada: C$70,000 - C$110,000

Meaningful equity tied to performance and milestones

Benefits

• Full health, dental, and vision (full-time)
• Real mental health support (full-time)
• Strong life and downside protection (full-time)
• Paid vacation (full-time)